by Lacey Pfalz
Last updated: 10:50 AM ET, Tue February 27, 2024
Milkshake Tourism is about to become a reality as Zaxby’s milkshakes return exclusively to Macon, Georgia, prompting the destination to launch its own shake-inspired tourism campaign.
Visit Macon partnered with Georgia-based Zaxby’s to offer an exclusive return of the milkshakes in Macon. Travelers can sip on freshly made shakes, complete with whipped cream and a cherry on top, in a variety of flavors, including chocolate, strawberry, vanilla and birthday cake, exclusively found at twenty Macon-area Zaxby’s locations.
"The return of Zaxby's milkshakes is an exciting development for Macon," said Mayor Lester Miller. "We're thrilled to have Zaxby's be part of Team Macon-Bibb and showcase our city as the ultimate destination for milkshake lovers. Together, we're turning Macon into the Milkshake Capital of America!"
The Milkshake Tourism campaign launched ahead of one of Macon’s biggest festivals, which happens each year in March during the peak cherry blossom season: the International Cherry Blossom Festival, going on March 15-24 this year. The city boasts over 100,000 Japanese cherry blossom trees.
The festival offers a ball, several festival events, including concerts by well-known artists like Parmalee, hot air balloon rides and a fireworks finale to say goodbye to the short-lived blooms.
"Zaxby's delicious milkshakes have made their long-awaited return after years of requests from our most loyal fans,” said Patrick Schwing, Zaxby’s chief marketing and strategy officer. “We can't wait for visitors of Macon to join the milkshake movement and become a part of the sweetest experience in town.”
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