NBC’s TODAY With Jenna and Shenielle Announces Plan to Bring Lifestyle Show to Jamaica

Image: Ocho Rios, Jamaica. (Photo Credit: Ruth P. Peterkin/Adobe)
Image: Ocho Rios, Jamaica. (Photo Credit: Ruth P. Peterkin/Adobe)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:45 PM ET, Wed February 25, 2026

NBC has revealed plans to bring the flavor of Jamaica to viewers with two episodes of TODAY with Jenna & Sheinelle on March 26-27, 2026.

The popular national lifestyle show featuring Jenna Bush Hager and Sheinelle Jones will be sponsored in March by a collaboration of the Jamaica Tourist Board and Sandals Resort at stunning Sandal’s Dunn’s River in Ocho Rios.

As part of the announcement celebration, viewers are invited to enter for a chance to win a sponsored, all-inclusive trip for two to Jamaica and view the broadcast live. The exclusive prize package includes round-trip airfare courtesy of the Jamaica Tourist Board plus an all-inclusive five-day, four-night stay at Sandals Dunn’s River.

As part of the entry, fans can submit a short video sharing why they should join the adventure, with the winner revealed prior to the March episodes.  

According to Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, the sponsored show represents an invaluable opportunity to display both the island and Sandals Dunn’s River to a large national audience.

“We look forward to welcoming Jenna and Sheinelle to Jamaica to show them firsthand why over four million visitors each year come to enjoy the kind of authentic hospitality they can only get in Jamaica. They will see why our culture, food, music, and beauty bring joy to so many as they experience the authentically warm nature of the Jamaican people,” said Minister Bartlett.

Jamaica Tourist Board’s Director of Tourism, Donovan White commented that the upbeat nature of the show is a great match for Jamaica’s spirit. “Jenna and Sheinelle bring an abundance of charm and energy to their broadcast every day, which fits perfectly with the boundless enthusiasm and passion for which we are known here in Jamaica,” said White.


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