There is a perception about traveling to Fiji, and that perception - not wrong at all, mind you - is based on romance and relaxation.
Fiji is every bit of that, of course, making it a popular destination for honeymoons and anniversaries.
But did you know the South Pacific jewel with its 333 islands is also for single travelers? For families? For adventure seekers? For nature lovers?
Fiji can be all things to all people, and that's part of a repositioning of its current "Where Happiness Finds You" ad campaign in which Tourism Fiji is appealing to more than just romantics.
The enhanced campaign from Saatchi & Saatchi New Zealand showcases a breadth of experiences available to visitors. That includes:
- Eco-tours that start at the Nalesutale Village at the foot of the famous Sleeping Giant Mountain.
- Diving and snorkeling to explore its coral reefs.
- Sportfishing
- Sailing
- Surfing
- Kayaking
- Dolphin-watching day trips
- Kid-central resorts and play areas
- Off-road dune buggy
All this while emphasizing the 'bula spirit' of the islands.
Independent research commissioned by Tourism Fiji's showed that while potential guests were well aware of Fiji's natural beauty, they weren't as aware of the variety of available experiences.
The campaign is rolling out across the destination's social media channels before launching in paid media in Tourism Fiji's core markets of the United States, England, parts of Europe, China, Japan, Singapore, India, Australia and New Zealand.
"Everyone who comes to Fiji seems to leave happier. The authentic spirit of the people and the place are what makes it such a uniquely happy place in the world right now," Toby Talbot, Chief Creative Officer, Saatchi & Saatchi New Zealand said in a statement. "Everything we have created is grounded in the extraordinary emotive connection that the Fijian people make with visitors."
Tourism Fiji is also developing a new website to be launched in 2019.
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