Now Is the Time to Discover Milwaukee

Image: PHOTO: Milwaukee skyline (photo via Flickr/Steve)
Image: PHOTO: Milwaukee skyline (photo via Flickr/Steve)
Janeen Christoff
by Janeen Christoff
Last updated: 2:00 AM ET, Mon May 8, 2017

Milwaukee is definitely making a name for itself these days and not just as the Wisconsin's largest city.

The city came in at number two on Conde Nast's recent "6 U.S. Cities to Watch in 2017" list, recognized alongside other cool cities such as Indianapolis, Baltimore and St. Louis.

So what makes Milwaukee shine?

The city has a lot of attributes that people may not be familiar with, yet they contribute to not only a unique landscape but a thriving drinking and dining destination where a friendly, Midwestern atmosphere prevails.

A Scenic City on the Lake

Situated on the shores of Lake Michigan, Milwaukee is an international seaport (by way of the Great Lakes and the St. Lawrence Seaway). It's a hub for manufacturing, but the city's picturesque location makes Milwaukee a true standout.

Perched on the shores of the lake and at the confluence of three rivers, Milwaukee is really a water city with many of the same features a seaside town would have, such as beaches and ecological diversity. This contributes to its culinary scene as well as its beauty.

Festival City

Milwaukee is proud to call itself the "City of Festivals" and with good reason. There are many large-scale celebrations within the city limits, including one of the largest Bastille Day celebrations in the U.S.

It's also home to the largest annually held German festival.

And then there's Summerfest, one of the world's biggest music events. It brings some of the biggest names in music to the city each summer. For this year's 50th anniversary celebration, (June 28 to July 9), headliners include the Red Hot Chili Peppers, The Chainsmokers, Luke Bryan, Tom Petty and the Heartbreakers, P!nk, Willie Nelson's Outlaw Music Festival and more.

[READMORE]READ MORE: US Summer Music Festivals That Are Worth The Trip [/READMORE]

An Established Beer Culture

What goes well with a great festival? Great beer, of course.

Milwaukee certainly has an established beer culture. Visitors can take in the grand Pabst Mansion, former home of one of the city's famous beer barons. Next, head to Best Place for a drink in the former Pabst headquarters or sample new craft brews at local pubs.

For those who really want to engage the beer scene, visitors can take advantage of a brewery tour with Untapped Tours.

A Cool Culinary Scene

Milwaukee isn't just a headquarters for beer drinking. It has a thriving culinary scene as well.

Dining standouts include Ardent, Wolf Peach, the Vanguard, and more. Another highlight is the Milwaukee Public Market in the Historic Third Ward neighborhood. Here, visitors can discover 19 indie food vendors who offer local ethnic food, meats, cheeses and wines.

Visitors can also take cooking classes or even rent out the entire space for an event or a party.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Janeen Christoff

Janeen Christoff

Executive Editor - AGENTatHOME | TravelPulse Content Strategy

Editor Executive Editor - AGENTatHOME | TravelPulse Content Strategy true [email protected] 9088 14744 Janeen Christoff caught the travel bug while living in London, England. After two years on the road, she settled in Los Angeles and focused her writing on

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...