WHY IT RATES: For travel agents and advisors working with clients who like traveling to the Middle East, now may be the perfect time to visit Qatar.-Donald Wood, Breaking News Senior Writer.
Qatar launched its first global destination campaign aimed at positioning the Arabian Gulf country as an attractive destination for authentic and bespoke experiences. Under the tagline Qatar. Qurated For You. the campaign brings to life Qatar's focus on tailored visitor experiences that celebrate its heritage and will be rolled out across existing and targeted priority markets.
The campaign's launch comes at an exciting period of growth and development for Qatar's tourism sector. Just a few weeks earlier, Qatar Tourism Authority was converted into the Qatar National Tourism Council (QNTC). The new governance structure paves the way for the implementation of key initiatives across the public and private sectors to develop solid tourism infrastructure and deliver exceptional visitor experiences.
Both the revised governance model and the global promotion campaign are critical components of the sector's newest strategy launched in 2017 (The Next Chapter of the National Tourism Sector Strategy). These foundational developments are further complemented by the country's revised visitor visa policies which have earned it the ranking as the most open country in the Middle East - and the 8th most open in the world - according to UNWTO's recently updated visa openness rankings.
Rashed AlQurese, Chief Marketing & Promotion Officer at QNTC added, "Qurated is more than an advertising campaign: we've closely examined what Qatar offers as a destination to bring into sharp focus the essence of the Qatar experience, and how it can be tailored to each of our visitor segments." He added, "We look forward to bringing the spirit of Qurated to life, on people's television screens, in airports around the world, and eventually here in Qatar where the world is welcomed to experience our authentic heritage and forward-looking vision."
To deliver bespoke end-to-end experiences to our visitors while achieving true impact for the industry, QNTC is partnering with some of the world's most popular travel platforms such as TripAdvisor and Lonely Planet so that prospective visitors can curate their next visit to Qatar from the moment they read about the destination, through to making reservations and enjoying the destination's various cultural and natural attractions.
Running across print, TV and digital platforms in each of the market's languages, Qurated will also leverage partnerships with global television networks such as CNN. Through captivating visuals that offer glimpses of Qatar's authentic tourism offerings, the campaign is designed to make Qatar a top-of-mind destination.
Thanks to its strategic location at the crossroads of East and West, Qatar is increasingly popular as a convenient stopover destination for travelers heading further East. The country's cruise tourism is also steadily growing thanks to its pleasant winter weather.
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