WHY IT RATES: Amid reports questioning the safety of the region, Quintana Roo Tourism Board produced an innovative campaign highlighting the region's destinations as memorable and safe for U.S. Travelers.-Jessica Zickefoose, TravelPulse Associate Editor
Expedia Group™ Media Solutions, the advertising arm of Expedia Group, recognized Quintana Roo Tourism Board as a 2018 Partner Award winner for the Destination Campaign of the Year in Latin America.
Presented at Explore 18, the annual Expedia Group Partner Conference, the awards program celebrates partner campaigns from around the world that demonstrate innovation, creativity and achievement in travel marketing.
Latin America Most Innovative Campaign of the Year: Quintana Roo Tourism Board
Quintana Roo Tourism Board's goal was to highlight destinations in the region, including Riviera Maya, Cozumel, Puerto Morelos, Grand Costa Maya and Cancun, as memorable and safe destinations for U.S. travelers.
To ensure a steady stream of inspirational and informative destination content, campaign support included banner ads, social media, email marketing, Trip Discovery and an influencer program, resulting in positive performance and strong results to-date.
"Expedia has always been a great ally of ours, in times when the user is changing its purchase dynamic this award acknowledges the value placed on our digital marketing strategies," said Dario Flota, director of Quintana Roo Tourism Board.
"This year's Partner Award winners exemplify the incredible work of our partners and a shared commitment to disrupting travel marketing, through insights-led creativity, innovative technology and compelling content," said Hari Nair, senior global vice president of Expedia Group Media Solutions.
"We're excited to honor this year's award-winning campaigns and look forward to continued collaboration with our partners to help them reach and inspire audiences around the world in fresh and exciting ways."
Quintana Roo Tourism Board was one of 12 brands recognized by Expedia Group Media Solutions at the 2018 Partner Conference. For more information visit info.advertising.expedia.com/2018-partner-awards.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
