Forest bathing at the Jewel Changi Airport’s rain vortex. (Source: Singapore Tourism Board)
The Singapore Tourism Board has unveiled a new global advertising campaign – Made in Singapore – which “highlights how the ordinary is made extraordinary, through a rich tapestry of unique and unexpected experiences made possible only in Singapore,” the tourism board said.
“The Made in Singapore campaign is anchored on our Passion Made Possible destination brand, which embodies the Singapore spirit of fulfilling individual passions and creating new possibilities,” said Kenneth Lim, the Singapore Tourism Board’s assistant chief executive for the marketing group.
“Through this latest campaign, we would like to reinforce Singapore as a destination that turns imagination into reality.
“Our goal is to showcase how everyday ordinary moments are made extraordinary and unforgettable, experienced only in Singapore – to inspire travel here.”
In keeping with current travel trends, the campaign is designed to put the spotlight on purposeful travel and inspiring destinations.
“From forest bathing at the unexpected setting of Jewel Changi Airport’s Rain Vortex, to working up a sweat dining at Lau Pa Sat hawker center and witnessing a colorful ‘air show’ at the all-new Mandai Bird Paradise, Singapore turns imagination into real and inspiring experiences for travelers,” the tourism board said.
The campaign will target the China, India, Indonesia, South Korea, UK and U.S. markets via film, social media, content creators and industry partnerships.
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