by Brian Major
Last updated: 11:20 AM ET, Tue June 10, 2025
The Bahamas Ministry of Tourism, Investments & Aviation
(BMOTIA) announced a partnership with the iconic New York Yankees for the 2025
baseball season.
The strategic collaboration will have The Bahamas engaging
with Yankees fans throughout the season via in-stadium branding, digital
activations, and hospitality events, said BMOTIA officials. The initiative
aligns with The Bahamas’ broader tourism strategy to inspire travel and
deepen emotional connections with visitors.
“The New York Yankees represent a global standard of
excellence, and we are proud to partner with such an iconic organization, said Chester
Cooper, The Bahamas’ deputy prime minister and minister of tourism, investments
& aviation.
“This partnership allows us to connect directly with Yankees
fans and invite them to explore our beautiful islands, vibrant culture, and
unmatched experiences,” Cooper said. “Whether you're looking for relaxation,
adventure, or authentic Bahamian hospitality, there's a place for everyone in
The Bahamas.”
Fans can expect to see The Bahamas featured in Yankee
Stadium with branding displayed on concourse televisions, LED animations in the
Great Hall and on field-facing LED displays throughout the season. The Bahamas
will also host a sweepstakes providing bucket-list travel opportunities for
fans, which will be promoted via Yankees social media.
“Partnering with the New York Yankees reinforces The
Bahamas’ position as a world-class destination with global appeal,” said Latia
Duncombe, BMOTIA’s director general. “This collaboration provides direct access
to one of our most important visitor markets and enables us to showcase the
diverse, authentic experiences of our islands to millions of fans throughout
the season.”
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