by Donald Wood
Last updated: 11:25 AM ET, Tue April 30, 2024
The Puerto Plata Tourism Cluster (CTDPP) and the Dominican
Republic Association of Tourist Press (ADOMPRETUR) reaffirmed their working
relationship during the 24th edition of the Dominican Annual Tourism Exchange
(DATE).
During the meeting between CTDPP President Birgitt Heinsen and
ADOMPRETUR President Yenny Lovera, the two organizations worked on actions to
strengthen inter-institutional collaboration and develop a way to work with the
news media to fulfill common tourism objectives.
Part of the agreement calls for ADOMPRETUR journalists to
establish a cooperation plan with CTDPP that includes workshops, conferences,
and familiarization meetings. The overall goal is to support the destination
and strengthen the Puerto Plata destination brand.
“ADOMPRETUR is one of the most important allies for the
promotion of Puerto Plata, and its support and integration is of vital
importance for the effective dissemination of the values of our renewed
destination brand,” Heinsen said.
Lovera also announced that the CTDPP will act as an
intermediary entity when requesting information, special requests for coverage
and press trips, all of which would be designed to promote Puerto Plata as a
top travel destination.
Earlier during the DATE festivities, ASONAHORES officials revealed
that travel drove the Dominican Republic’s economic
growth in 2023. Data showed that the tourism industry was the most dynamic
part of the country’s economy, experiencing a 10.7 percent growth from the
previous year and contributing $9.7 billion to the Gross Domestic Product
(GDP).
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