Visit Monaco has announced the launch of a new international
campaign.
‘Monaco, Everything at Once’ is designed to roll out across the
country’s key target markets to strengthen awareness and desirability among
leisure travelers. Visit
Monaco highlights what makes what makes the Principality truly unique: its
ability to bring together a wide range of experiences within just two square
kilometers – one
destination, countless experiences, all in one place.
From major sporting events and fine dining to cultural
experiences, wellness escapes, vibrant nightlife, and relaxing moments by the
sea, Monaco offers it all in one compact destination showcasing the country as
a multifaceted destination, where visitors can move seamlessly from one world
to another, crafting their stay according to their mood and desires.
A series of six visuals supported by impactful headlines
illustrate the diversity of experiences available in Monaco. The visuals depict
iconic moments in the Principality, designed to capture attention and embody
the campaign’s signature. Additionally, a destination film weaves together
powerful, immersive scenes that convey the intensity and richness of Monaco.
Designed for international reach, the rollout is supported by
the international network of the Monaco Government Tourist and Convention
Authority, particularly its overseas promotion offices, as well as by the
commitment of teams based in Monaco. A digital strategy deployed across social
media, along with institutional and partner websites will be complemented by
targeted media placements.
Guy Antognelli, Director of Tourism and Conventions for
Monaco said in a statement “Monaco embodies a unique destination where every
experience can be lived intensely and simultaneously. Through this campaign, we
reaffirm our distinctiveness and our ability to offer, in a single place, an
unparalleled richness of emotions and moments; a destination where every
instant matters, and where everything truly happens at once.”
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