VisitDenmark launched a social media tourism campaign, which allows consumers to follow the interactive adventures of Ann and Bill, a virtual couple on a "city break" trip to Copenhagen. The eight-week campaign launched Sept. 23 with the first of four Ann and Bill viral movies to be released on YouTube. It continues with Twitter tweets and Facebook status updates from Ann and Bill, and ends with a sweepstakes drawing for a trip for two to Copenhagen in the "Happiest Country in the World" conducted on Ann and Bill's Facebook page.
Designed to build awareness of Copenhagen as a "city break" destination -- ideal for two- to three-day visits -- the campaign is aimed at U.S. travelers, providing a fun and funny introduction to the city's sites through the characters of Ann and Bill, an animated American couple connecting with friends back home via YouTube, Facebook and Twitter, just as real American travelers do.
The Facebook page is the central platform for the campaign, linking to YouTube and Twitter, and to the VisitDenmark website and Facebook page. Updated daily, the page will keep fans aware of what Ann and Bill are seeing and doing during their travels to Copenhagen, as well as provide links to special deals for travelers ready to plan their own Copenhagen city breaks. Ann and Bill's Facebook friends can also visit their page to enter a sweepstakes to win a trip for two to Copenhagen on SAS, Scandinavian Airlines (www.flysas.com/us) including a three-night stay at the Copenhagen Admiral Hotel (www.admiral-hotel-copenhagen.com) and two Copenhagen Cards.
To enter the contest, visitors must answer a question about Denmark. A response will indicate that the visitor "likes" Ann and Bill, thus spreading word of the campaign via Facebook News Feed to friends throughout the Facebook network. The Facebook page also links to Ann and Bill's daily Twitter feed and the four Ann and Bill movies on YouTube, which can be found at www.youtube.com/watch?v=Gq38Rdoi0nY. The movies incorporate an interactive element that requires viewers to answer a question about Denmark for the movie to continue. After the launch of the first movie on Sept. 23, new movies will be released on Sept. 30, Oct. 7 and Oct. 14. Each film will include links to Ann and Bill's Facebook page, VisitDenmark, Wonderful Copenhagen and SAS Scandinavian Airlines. Regular Twitter tweets from Denmark at www.twitter.com/annandbill will keep Ann and Bill's fans and friends updated on their travels. For more information, visit www.visitdenmark.com.
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