Morgan Freeman Joins Brand USA's 'America's Musical Journey'

Image: PHOTO: Legendary actor Morgan Freeman appears in a new Brand USA documentary about American music hotspots. (photo via Wikimedia Commons/JCS)
Image: PHOTO: Legendary actor Morgan Freeman appears in a new Brand USA documentary about American music hotspots. (photo via Wikimedia Commons/JCS)
Janeen Christoff
by Janeen Christoff
Last updated: 9:09 AM ET, Fri January 26, 2018

WHY IT RATES: As one of the most-sought-after voiceover talents, Morgan Freeman will take audiences on a journey with Grammy Award-nominated singer-songwriter Aloe Blacc, who stars in the film as a virtual tour guide exploring the sights and sounds of iconic U.S. cultural and musical capitals. -Janeen Christoff, TravelPulse Senior Writer


MacGillivray Freeman Films announced today Academy Award-winning actor Morgan Freeman will narrate "America's Musical Journey," the company's newest 3-D documentary for IMAX and giant-screen theaters.

America's Musical Journey, produced in association with Brand USA and presented by Expedia, will be opening in select museums and institutions beginning February 16. The film celebrates the rich cultural diversity of America as seen through the story of music.

America's Musical Journey follows Grammy Award-nominated singer and songwriter Aloe Blacc as he traces the roots of America's music and follows the footsteps of Louis Armstrong through the colorful locales and cultures where America's music was born.

Moving through such iconic cityscapes as New Orleans, Chicago, New York City, Nashville, Memphis, Miami and more, America's Musical Journey explores the cultures that gave birth to jazz, the blues, country, rock and roll, hip-hop and other American art forms.

Academy Award-nominated director Greg MacGillivray threads all these images together to create an immersive experience of American culture and creativity with a soundtrack that showcases the national passion for creative innovation at its purest.

"As perhaps America's best storyteller, Morgan Freeman's emotional voice lends empathy to our story of the collision of cultures which has led to America's many musical creations," says director Greg MacGillivray. "His luminous voice will help highlight the various forms of American music that we explore in the film and how the blending of cultures sparks creativity that continues to be seen in our music today."

Academy Award-winning actor Morgan Freeman is one of the most recognizable figures in American cinema. His works are among the most critically and commercially successful films of all time. Freeman ranks second among worldwide top-grossing actors of all time, with his films earning more than $4 billion in cumulative ticket sales.

"Morgan Freeman's distinctive voice is a national treasure and connects with millions all over the world. We are excited to hear him bring the story of America's Musical Journey to life," said Tom Garzilli, Chief Marketing Officer of Brand USA. "His soulful narration harmonizes with the sights and sounds of America's richest cultural centers in a powerful way, driving interest, engagement, and intent to visit the USA."

Whether a role requires an air of gravitas, a playful smile, twinkle of the eye or a world-weary-yet-insightful soul, Freeman's ability to delve into the core of a character and infuse it with a quiet dignity has resulted in some of the most memorable cinematic characters committed to film.

America's Musical Journey is being produced by MacGillivray Freeman Films in association with Brand USA, the nation's destination marketing organization, and global presenting sponsor, Expedia, Inc. This is the second collaboration for these companies, following the highly successful National Parks Adventure, voted Best Film of the Year by the Giant Screen Cinema Association and the highest grossing documentary film of 2016.

America's Musical Journey will be released in IMAX and giant screen theatres beginning February 16, 2018.


SOURCE: Brand USA press release.


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Janeen Christoff

Janeen Christoff

Executive Editor - AGENTatHOME | TravelPulse Content Strategy

Editor Executive Editor - AGENTatHOME | TravelPulse Content Strategy true [email protected] 9088 14744 Janeen Christoff caught the travel bug while living in London, England. After two years on the road, she settled in Los Angeles and focused her writing on

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