After a record-breaking 115.1 million viewers tuned in for last year's Super Bowl, companies across all industries, including travel, are putting up big bucks—$7 million for 30 seconds of air time to be exact—to get their brands in front of America's eyeballs this February.
Sunday's showdown between the Kansas City Chiefs and San Francisco 49ers in Las Vegas is essentially must-see TV and those tuning in are certain to catch a blend of funny and heartwarming when it comes to the commercials.
Here are the top travel ads to watch for during Super Bowl LVIII.
Booking.com and Tina Fey Encourage You to Book Whoever You Want to Be
Beloved comedian and Saturday Night Live alum Tina Fey will star in a new Booking.com campaign debuting Super Bowl Sunday.
With the help of some fellow stars—including Glenn Close, Jane Krakowski and Jack McBrayer—Fey will encourage travelers to book whoever they want to be by highlighting the wide range of accommodation options available through the online travel agency.
United Airlines Urges Fans to Book Their Flights for 2025 Super Bowl
United Airlines is touting its no-change fee policy and encouraging travelers to book their trip to next year's Super Bowl in New Orleans with the help of Emmy-award-winning actor Kyle Chandler this Super Sunday.
The "Believing Changes Everything" campaign features a handful of commercials written specifically for local markets. The Big Game ads will target Chiefs fans in Kansas City, Browns fans in Cleveland and Texans fans in Houston on broadcast TV.
Meanwhile, social media ads will target Bears fans in Chicago and Broncos fans in Denver. At the same time, a general market film will air on TV in Chicago, Denver, Baltimore, Orlando, Colorado Springs and Cincinnati.
Two-time Oscar winner Chloé Zhao directed the films.
"Everyone tuning into the game isn't feeling the same way, in fact, the majority of fans are watching someone else's team play. This presented a unique creative opportunity to make an ad that speaks directly to the cities and fanbases who are already looking ahead to next season," says Maggie Schmerin, United's Chief Advertising Officer. "By producing market-specific commercials, we can avoid the sport cliches that are all-too-common this time of year and demonstrate that United is standing with fans of the local team who are already excited about next season."
Uber Eats and DoorDash Bring Out Big Names, Giveaways
Delivery apps like DoorDash and Uber Eats are popular ways to fuel up when traveling and both services will launch Big Game ads this year.
DoorDash is promoting a huge giveaway as it will offer one viewer the chance to win everything that is advertised during Super Bowl LVIII, including food, non-alcoholic drinks and even a new BMW.
Meanwhile, Uber Eats has a handful of star-studded spots queued up with appearances by Jelly Roll, Jennifer Aniston and David and Victoria Beckham.
Honorable Mention: Drumstick Takes to the Sky
While it's certainly not a travel brand, Drumstick took a travel approach to its Super Bowl spot this year, enlisting comedian Eric Andre to help sell the Original Sundae Cone from inside a plane cabin.
The funny yet bizarre spot features the ice cream snack's mascot "Dr. Umstick" who heeds the call for a doctor yet uses the healing power of the Drumstick on everyone but the suffering Andre.
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