Luxury On-demand Chauffeur Service Jolie to Launch in Winter 2015

Ryan Rudnansky
by Ryan Rudnansky
Last updated: 4:00 PM ET, Fri September 4, 2015

Photo via Jolie Facebook page

Jolie, an on-demand luxury transportation and lifestyle services online platform, has received a $25,000 investment from Travel Startups Incubator to aid in its development.

Jolie, which will roll out beta services in New York City in Winter 2015, allows travelers to use a mobile app to tap into a network of on-demand professional chauffeurs.

According to a release, "Unlike Uber, Jolie is targeted towards a discerning, more affluent urban customer base, yet is not more expensive." Travelers can set how much they want to pay for the service, as well as make numerous special requests such as the provision of snacks, a meet and greet at the airport or even a particular chauffeur. As for chauffeurs, they can customize their own schedules and accept and reject incoming requests without incurring penalties, making it potentially a win-win for both sides.

"What's unique and different about Jolie is that they are building technology and tools for professional chauffeurs to be able to compete against the Ubers and Lyfts of the world while launching a high-end consumer mobile app," said Matt Zito, managing partner of Travel Startups Incubator, which funds seed stage and early stage travel technology ideas and entrepreneurs. "Ground transportation is the hottest vertical for investment in the travel industry in the last two years and this is our second investment in the category. We believe there is still more room in the market."

"We saw a winning combination of talent and experience in husband and wife team Jolie CEO Tricia Miranda and COO Edwin Miranda, who are working alongside highly experienced Co-founder and CTO Jon Lederman," added Nicole Zito, managing partner of the incubator.

"We are tapping into the new on-demand transportation and lifestyle services markets," CEO and Jolie Co-founder Tricia Miranda said. "With Jolie, we aim to bridge the gap in travel between the planning of transportation and lifestyle services. Clients can rely on our app to indulge in a luxurious experience when they travel in their home city or while traveling further afield.

"Jolie puts both the client and the ground transportation service provider in control. Service providers are able to maintain their brand and identity, and all providers on the platform are thoroughly vetted, giving the startup a network of trusted chauffeurs."

Mr. Miranda brings four years of transport industry experience to table, which complements Mrs. Miranda's knowledge of the technology industry.


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Ryan Rudnansky

Ryan Rudnansky

Born and raised in Santa Rosa, California. Graduated from San Diego State with a B.A. in journalism. Worked for Bleacher...

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