Study Reveals Top-Searched US Spring Break Destinations

Image: Cancun Hotel Zone. (Photo Credit: Mexican Caribbean Tourism Board)
Image: Cancun Hotel Zone. (Photo Credit: Mexican Caribbean Tourism Board)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:25 AM ET, Tue February 10, 2026

Upgraded Points’ latest study revealed the destinations most travelers are searching for spring break travel.

"Search trends can give us clear insight into which locations travelers may be researching, even before bookings happen," said Keri Stooksbury, editor-in-chief at Upgraded Points in a statement. "From familiar U.S. beaches to international resorts, this data reveals where Americans are considering for their next spring break trips."

The study showed Mexico leading the international search interest across the U.S. with Cancún standing out as the most-searched destination overall. Other international destinations suggest travelers are considering a wider range of experiences beyond traditional domestic spring break party hubs.

Top international destination trends include:

  • Cancún, Mexico as the top-searched international spring break destination in 13 states, making it the most searched overall.
  • Greece ranking second, leading search interest in eight states, with growing site curiosity beyond typical beach destinations.
  • Belize ranked number one in five states, while Puerto Vallarta, Mexico, tops four states.
  • Iceland and Peru each rank as the top-searched international destination in three states.

Top domestic spring break travel searches include:

  • Key West, Florida as the top-searched domestic spring break destination in 17 states and Washington, D.C. (18 in total).
  • Destin, Florida, takes top ranking in 15 states.
  • All combined, Key West and Destin account for 33 of the top domestic results across the 50 states and Washington, D.C.
  • Overall, Florida destinations make up 37 of the 51 top domestic search results.

The data also revealed that search interest differs between states when multiple in-state destinations are considered.

For example, Orlando ranks as Florida's top-searched domestic destination, beating other Florida beach destinations. In Texas, Galveston leads search interest over South Padre Island and Port Aransas, while Myrtle Beach outranks Hilton Head Island in South Carolina and Gulf Shores ranks above Orange Beach in Alabama.


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