Upgraded Points’ latest study revealed the destinations most
travelers are searching for spring
break travel.
"Search trends can give us clear insight into which
locations travelers may be researching, even before bookings happen," said
Keri Stooksbury, editor-in-chief at Upgraded Points in a statement. "From
familiar U.S. beaches to international resorts, this data reveals where
Americans are considering for their next spring break trips."
The study showed Mexico leading the international search
interest across the U.S. with Cancún standing out as the most-searched
destination overall. Other international destinations suggest travelers are
considering a wider range of experiences beyond traditional domestic spring
break party hubs.
Top international destination trends include:
- Cancún, Mexico as the top-searched international
spring break destination in 13 states, making it the most searched overall.
- Greece ranking second, leading search interest
in eight states, with growing site curiosity beyond typical beach destinations.
- Belize ranked number one in five states, while
Puerto Vallarta, Mexico, tops four states.
- Iceland and Peru each rank as the top-searched
international destination in three states.
Top domestic spring break travel searches include:
- Key West, Florida as the top-searched domestic
spring break destination in 17 states and Washington, D.C. (18 in total).
- Destin, Florida, takes top ranking in 15 states.
- All combined, Key West and Destin account for 33
of the top domestic results across the 50 states and Washington, D.C.
- Overall, Florida destinations make up 37 of the
51 top domestic search results.
The data also revealed that search interest differs between
states when multiple in-state destinations are considered.
For example, Orlando ranks as Florida's top-searched
domestic destination, beating other Florida beach destinations. In Texas,
Galveston leads search interest over South Padre Island and Port Aransas, while
Myrtle Beach outranks Hilton Head Island in South Carolina and Gulf Shores
ranks above Orange Beach in Alabama.
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