Cruise Planners Offers Innovative Solutions

Cruise Planners has always made it a priority to offer travel agents the best possible resources and support, giving them a huge advantage in serving clients in the most efficient and convenient ways possible.

An Important Edge

A major component of that platform involves technology. By constantly focusing on innovative solutions, Cruise Planners ensures that travel agents always have access to the latest tools.

This is one area where Cruise Planners, an American Express Travel Representative, really stands out in the industry.

"Cruise Planners is constantly innovating so we can arm our franchisees with the most groundbreaking technology, giving them an edge over online retailers and proving to travelers that machine-generated vacations are no match for the expertise of a well-traveled and trained professional," says Michelle Fee, CEO and co-founder of Cruise Planners.

"These innovations allow our agents to be ahead of the rest so they can offer highly personalized services that bridge the gap between high-tech and high-touch."

Tools Beyond the Typical

Cruise Planners starts with the basic foundation, offering the core components that are part of the standard toolkit of travel agents today. Then they expand the resources to an impressive scope.

"Cruise Planners has all the tools and resources that most all other hosts have including websites, eMarketing, direct mail, social media and more, but also has two mobile apps and has built two new marketing tools for our agents-one provides agents with the right customer and the other one provides the right product," Fee says.

"Overall, Cruise Planners marketing pairs a sophisticated backend system with big data to create an amazing suite of technology that provides highly effective and targeted insight for franchise owners to market to and work with their clients."

Thought-Based Technology

The team at Cruise Planners puts careful thought into identifying and providing tools that would be most useful for agents in today's landscape.

"We are focusing on business intelligence," Fee says. "Our technology provides targeted insight for franchise owners to market to and work with their clients, saving the travel agents time while increasing sales."

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Even those agents who don't consider themselves to be particularly tech-savvy can still easily become comfortable with these advanced tools, Fee notes: "Cruise Planners' latest innovations are improving the client/travel agent connection and relationships and turning even the most technology-challenged franchisees into 'techsperts' through easy-to-navigate user interfaces."

Constantly Striving to Improve and Expand

Consistently serving as pioneers in the industry, Cruise Planners continues to make groundbreaking developments. Not surprisingly, more surprises are on the horizon.

"The newest version of our customer relationship management (CRM) tool is launching this year," says Fee.

"We're bringing Cruise Planners franchisees faster speeds, increased connectivity and a completely new interface. We already have a mobile app for agents that gives them the ability to operate their business from the palm of their hand, anywhere in the world, and our new back-end system will be even more fluid and user-friendly, and we can't wait for our agents to get their hands on it."

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