WHY IT RATES: Hickory's travel agents and suppliers will now have greater capability to work with digital media resources and added access to media services. -Janeen Christoff, TravelPulse Senior Writer
Hickory Global Partners and Rich Media Exchange (RME), announced their joint partnership, designed to provide digital media resources and services to Hickory's membership network.
The partnership centers around RME's next generation of digital asset management and marketing (DAM), capabilities that enable Hickory to host its own internal rich media portal, (the Hickory Media Portal), providing multiple features and benefits for travel agents and suppliers alike.
"We are very excited to launch our partnership with Rich Media Exchange," said Chris Dane, president, Hickory Global Partners. "This agreement will allow our industry suppliers as well as our agency and CTD members to have access to a dynamic online digital marketing platform to manage content including videos, images, articles and guides to facilitate in the sale of their travel.
"What is more convenient, beginning in June, the Hickory Media Portal will become a standard benefit within their annual renewal agreement, making the process even easier for suppliers going forward," added Dane.
Hickory's preferred suppliers can upload, store, host, manage and share their rich media assets to the portal, including high-resolution videos, imagery, tour guides, training materials and more.
Accordingly, member agents and CTD's will have free access to those assets through the portal, providing high-quality rich media resources for use in their marketing and sales material as well as their customers.
"This 'exchange' of rich media assets between suppliers and sellers is what RME is all about-ensuring that all segments of the industry have simple and affordable access to high-quality rich media content that is essential in today's competitive marketplace," said Kulin Strimbu, president and CEO of Rich Media Exchange.
The partnership agreement also allows for Hickory's membership to access the distribution and syndication channels available through RME's Targeted Distribution Network, which includes thousands of travel bloggers, influencers, travel agency partners, as well as popular consumer and industry media outlets.
Designed to maximize the investment in digital media, this benefit adds thousands of additional impressions beyond the original media.
The Hickory Media Portal offers easy sharing capabilities, including convenient playlist-building features for use in marketing and social media.
All rich media in the portal is uniquely coded to provide enhanced SEO and tailored data analytics for the supplier. Additionally, RME will build individual media portals for Hickory's top suppliers who desire and need multiple subscriptions and their own digital media solution.
"We value our partnership with Hickory and are happy to extend this technology solution and marketing tool to their preferred supplier network, which naturally aligns with their goals of service excellence and ROI optimization," added Strimbu.
The Hickory Media Portal is currently available at media.hickorytravel.com. Special pricing promotions are in place for early subscribers.
SOURCE: Rich Media Exchange press release.
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