Marriott Expands Footprint in Popular European Destination

Image: Townhouse The Hague, Series by Marriott (Photo Credit: Marriott International, Inc.)
Image: Townhouse The Hague, Series by Marriott (Photo Credit: Marriott International, Inc.)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:55 PM ET, Mon October 5, 2026

Marriott International announced an agreement with Townhouse Hotels to add eight properties and over 700 rooms to its portfolio in the Netherlands.

Six properties will join Series by Marriott in the brand’s introduction to the Dutch market while two hotels will be affiliated with Tribute Portfolio. The agreement includes a collection of urban hotels across five Dutch cities, marking Marriott’s entry into Maastricht and Eindhoven. As of Q2, 2026, Marriott’s Portfolio in the Netherlands encompasses over 30 properties across 12 brands.

“This agreement represents a significant milestone for Marriott International in the Netherlands, bringing eight distinctive hotels into our portfolio and introducing Series by Marriott to the Dutch market,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International in a statement.

He added, “These projects offer a mix of independent hospitality experiences across sought-after destinations, while also enabling our entry into Maastricht and Eindhoven. Together with Townhouse Hotels, we look forward to providing guests with even more compelling travel experiences across the Netherlands.”

Series by Marriott Portfolio Hotels

  • Townhouse Amsterdam WTC, Series by Marriott - Located within Amsterdam’s Zuidas business district, the 84-room hotel follows a rebrand from Hotel Qbov WTC Amsterdam, offering convenient access to one of the city’s key commercial hubs.
  • Townhouse The Hague, Series by Marriott - Ideally situated in the Dutch political capital, the property sports 88 guestrooms and easy access to government institutions, international organizations and cultural landmarks.
  • Townhouse Maastricht, Series by Marriott - Located near Maastricht’s historic center, the 82-room hotel represents Marriott’s entry into one of the Netherlands’ most charming cultural and culinary destinations.
  • Townhouse Mabi Maastricht, Series by Marriott - A distinctive boutique hotel with 55 rooms housed in a former cinema, blending local heritage with contemporary hospitality.
  • Townhouse Kaboom Maastricht, Series by Marriott – With its bold design and lifestyle-driven concept, the hotel offers 79 rooms, catering to modern travelers seeking a vibrant stay experience.
  • Townhouse Breda, Series by Marriott - Following a rebrand from Hotel Keyser, the largest Series by Marriott hotel in the portfolio offers 106 rooms, strategically located in one of the Netherlands’ fastest-growing regional cities.

Tribute Portfolio Hotels

  • The Ald Hotel The Hague, a Tribute Portfolio Hotel - A boutique hotel with 91 rooms distinguished by its contemporary design, local character and intimate guest experience in the heart of the city.
  • Hotel Mariënhage Eindhoven, a Tribute Portfolio Hotel - Housed within a landmark former monastery complex, the 134-room hotel combines historic architecture with modern hospitality marking Marriott's entry into Eindhoven, one of Europe's leading technology and innovation hubs.


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