by Lacey Pfalz
Last updated: 7:00 AM ET, Fri October 30, 2026
Hotel and resort openings, brand expansions and loyalty program changes are incredibly important; that’s why we curated a list of the most important headlines from October.
Read on to learn about the month's biggest hotel and resort news, including a new family-friendly all-inclusive resort opening in Costa Rica and a new ski resort breaking ground in French Canada.
New Hotel & Resort Openings
The property is equipped with 15 restaurants and bars. (Photo Credit: Marriott International)
New hotels and resorts are always exciting; two major ones celebrated their opening in October.
The first is JW Marriott’s Costa Elena Resort & Spa, located on Costa Rica’s northern coastline. With hundreds of rooms and fifteen eateries, the full-service, all-inclusive resort offers a relaxing, family-friendly experience.
Dolly Parton’s SongTeller Hotel and attached biographical museum opened in Nashville this month. The hotel offers 245 rooms and suites in the beloved country icon’s signature colorful style, plus two live entertainment venues. At the same time, the attached Dolly’s Life of Many Colors Museum tells her story.
Hotels & Resorts in Development
Listening Lobby of Dolly Parton's SongTeller Hotel (Photo Credit: Dolly Parton's SongTeller Hotel)
Travel + Leisure Co. is setting up to expand its Sports Illustrated Resorts brand in a new partnership with Wyndham Hotels & Resorts, bringing the brand to traditional hotels. Sports Illustrated Nashville recently opened this year, and other resorts are expected to open in Chicago, Baton Rouge and other destinations.
Club Med Tremblant, Club Med’s second all-inclusive resort in French Canada, just broke ground this October. It’s expected to open in 2028 in the Mont Tremblant ski region.
Hotel Giants Expanding Portfolios
Wyndham Alltra Samana Resort (Photo Credit: Wyndham)
Aimbridge Hospitality and Marriott International both announced new strategic changes to their global portfolios in October.
Aimbridge announced a new all-inclusive division in the Dominican Republic, called Aimbridge All-Inclusive. This new collection includes the Wyndham Alltra Punta Cana, Amaná Retreat and Wyndham Alltra Samaná.
Additionally, Marriott International is expanding its presence in the Netherlands, adding eight Townhouse Hotels properties to its ever-expanding portfolio. Two will become Tribute Portfolio hotels, while the rest will become Series by Marriott-branded hotels.
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