When it comes to in-room entertainment at hotels around the world, Netflix is winning guests' attention.

Citing new data from in-room entertainment solution Enseo, Variety reported that a guest is 40 times more likely to view the popular streaming service than order paid adult entertainment during their hotel stay.

Based on Enseo's findings, only about one percent of occupied hotel rooms order paid video on demand (VOD) content, with a majority of the profit (90 percent) coming from adult entertainment. However, 40 percent of occupied rooms that have replaced VOD with Netflix see guests stream the service.

In addition to actually using Netflix more often, guests are watching it for longer than anything else.

Variety reports the average Netflix viewing session inside of an occupied hotel room is 90 minutes. By comparison, the average news or sports viewing session is less than 15 minutes.

READ MORE: Why Eliminating Porn is Win-Win for Hotels

The good news is that Netflix is becoming easier to find at hotels. This past summer Enseo expanded its partnership with the streaming service to allow it to integrate the app into more hotel room televisions around the world.

While the popularity and availability of Netflix in hotel rooms is on the rise, adult entertainment is trending in the opposite direction with a handful of major hotel companies, including Hilton Worldwide, Hyatt Hotels and the InterContinental Hotels Group (IHG) having announced plans to phase out the on-demand content or enforce penalties on hotels that offer it.

Doing away with adult entertainment is not only a good look for hotels facing pressure from the National Center on Sexual Exploitation, but it can also be a wise financial decision since smartphones and tablets have emerged as the easier way to view in-room adult entertainment.

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