Maui Working to Lure Travelers Back

Image: Maui, Hawaii. (Photo Credit: AnaDiana/iStock/Getty Images Plus)
Image: Maui, Hawaii. (Photo Credit: AnaDiana/iStock/Getty Images Plus)
Rich Thomaselli
by Rich Thomaselli
Last updated: 2:45 PM ET, Wed August 30, 2023

Is it OK to visit the Hawaiian island of Maui so soon after the devastating wildfires?

As long as you are respectful of what happened, the answer is yes. Maui is still a beautiful destination with a tourist-driven economy, and the island could use an influx of tourism.

“In West Maui, recent wildfires have resulted in the devastating loss of loved ones, homes, cultural and historical sites, and businesses in Lahaina,” said Visit Maui, the island's official tourism arm, in a statement. “We are grateful for the outpouring of support for Maui from around the world, from sharing memories and offering their assistance, to asking questions about travel to Maui and the rest of the state. While vacation travel to West Maui (including Lahaina, Nāpili, Kāʻanapali, and Kapalua) is strongly discouraged through October 17, travel to all other parts of Maui (including Kahului, Wailuku, Kīhei, Wailea, Mākena, Pāʻia, Makawao and Hāna) and other Hawaiian Islands are welcomed to keep residents employed and our economy alive.”

To that end, American, United, and Hawaiian Airlines are all doing their part to lure visitors to Maui. American and United currently have round-trip fares on sale for $197, and Hawaiian Airlines has prices as low as $82 one way.

In an email, Hawaiian Airlines wrote: “The Valley Isle holds a special place in our hearts. While non-essential travel to West Maui is strongly discouraged after the wildfires of August 2023, The Hawaii Tourism Authority recommends visiting other areas of Maui, like the historic town of Paia or the sunny beaches of Kihei. Our local businesses are ready and waiting for you. As a visitor, you can have a positive impact. While you’re on Maui, remember to Travel Pono — to travel responsibly and thoughtfully — and show your aloha for our cultures and communities.”

It was estimated that West Maui and the historic town of Lahaina are losing about $9 million daily in economic impact from tourism.

Earlier this month, United States President Joe Biden and Hawaii Governor Josh Green spoke about the devastation in Maui and how the tourism industry continues to help, while most of the state remains open to domestic and international travel.


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Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

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