Travel Industry Sacrificing Sales Volume for Higher Prices

Image: Welcome card and service bell sitting on a hotel reception desk. (photo via iStock/E+/DNY59)
Image: Welcome card and service bell sitting on a hotel reception desk. (photo via iStock/E+/DNY59)
Donald Wood
by Donald Wood
Last updated: 9:10 AM ET, Wed May 10, 2023

New data shows that companies within the travel industry are sacrificing sales volume in favor of higher prices ahead of the busy summer season.

According to Bloomberg.com, Corbu LLC’s Samuel Rines said the latest earnings results from travel companies revealed that the “price over volume” strategies adopted during the coronavirus pandemic were still being implemented.

With the busy summer travel season approaching, the combination of capacity constraints—due to pilot shortages and supply-chain issues—and strong demand have resulted in higher prices for domestic and international flights.

The report showed that airfare for overseas service was 35 percent higher than last year and 24 percent more than pre-pandemic costs.

As for the hotels and resorts industry, prices at hotels in the United States increased by more than 10 compared to the same period last year, while occupancy percentages grew by only six percent during the first quarter of 2023.

The hotel industry is taking advantage of the lower occupancy by reducing room cleanings and electricity use to save money, while increasing prices to compensate for the potential losses associated with empty rooms.

A report from February showed that airfares in the U.S. rose by 26 percent compared to the same period in 2022, with the price increase outpacing the 6.4 percent year-over-year jump for the all-items index.

Another study from earlier this year found that higher travel prices are here to stay, at least for a while, travel advisors said, who noted that rising costs do not appear to be affecting their clients' vacation plans in any dramatic way.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...
Upcoming Webinar
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Watch Now!
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...
Upcoming Webinar
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...