by Donald Wood
Last updated: 4:20 PM ET, Fri April 26, 2024
Anna Maria Addesso (Photo Credit: ALG Vacations)
WHY IT RATES: Travel
advisors will hear from ALG Vacations’ new vice president of marketing, Anna
Maria Addesso.—Donald Wood, Breaking News Senior Writer.
ALG Vacations (ALGV), an industry-leading tour operator, is
pleased to announce Anna Maria Addesso as the new Vice President of Marketing,
Trade Brands. With an illustrious career spanning over 23 years with ALG
Vacations and its brands, Anna Maria brings a wealth of experience and
expertise to her new role.
Holding an MBA from DePaul University’s Kellstadt Graduate
School of Business, Anna Maria’s journey began as she was hired to oversee
newspaper advertising for Apple Vacations. Prior to her appointment as Vice
President of Marketing, Trade Brands, Anna Maria served as the Senior Director
of Marketing at ALGV.
Throughout her tenure, she has navigated through significant
events and industry transformations including 9/11, the evolution of digital
travel booking, and various global crises such as Hurricane Wilma, Swine Flu,
tainted alcohol incidents, and the challenges posed by the COVID-19 pandemic.
Recognized as an ENVF marketing expert, Anna Maria Addesso
is poised to leverage her deep knowledge and leadership skills to propel ALG
Vacations’ marketing strategies to new heights. In her new capacity, she aims
to harness the talents of the existing marketing team, fostering innovation and
collaboration to drive the company’s continued success.
“We are thrilled to welcome Anna Maria to the role of Vice
President of Marketing of Trade Brands” said Jacki Marks, ALG Vacations Global
Head of Trade Brands. “Her extensive experience coupled with her strategic
vision, make her ideal lead our marketing efforts as we continue to innovate
and enhance the travel experience for our industry.”
SOURCE: ALG Vacations
press release.
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