Priscilla Reyes, Costa Cruises. (Photo Credit: Costa Cruises)
WHY IT RATES: The Costa Cruises veteran boasts a phenomenal relationship with the brand's vast network of vital trade partners.—Patrick Clarke, TravelPulse Senior Editor
Costa Cruises has promoted Priscilla Reyes to head of sales for North America, effective May 1, 2025. In this role, she will oversee strategic and national accounts, charter and incentives, and field sales, working closely with Costa’s team of business development managers focusing on the Italian brand’s footprint in North America.
Reyes will report to Dario Rustico, general manager of North & South America for Costa Cruises. She replaces LaDonna Allen, who departed the company to pursue further opportunities.
"During her time with Costa, Priscilla has grown exponentially, having acquired deep knowledge of Costa’s people, product, programs and systems, in addition to building a deep relationship of respect with our network of key trade partners thanks to her commitment, passion and great personality,” said Rustico. “We believe she is the best candidate to take over this position and lead the North America Source Region to new heights for Costa. Congratulations to Priscilla on her promotion.
“I would also like to thank LaDonna for her support and hard work, wishing her every success for her personal and professional future. She has been a great colleague, contributing to the results of Costa over the past year, thanks to her experience, competencies and business-driven approach,” continued Rustico.
Reyes was appointed head of sales from her role as a business development manager with Costa, where she worked closely with the cruise line’s largest trade accounts. Prior to joining the company in January 2024, Reyes was immersed in sales and client experience for more than 20 years in positions of increasing responsibility.
“Heading up North American sales for Costa is an honor, and I am proud to represent a brand that exemplifies Italian excellence, innovation and world-class service,” said Reyes. “As we continue to expand our presence in the North American market, I am committed to strengthening our partnerships and driving growth across the region. I look forward to working with the sales team and our travel partners in my new role, building on the relationships I formed over the past year.”
Travel advisors can connect with the Costa Cruises’ sales team through www.CostaExtra.com or by emailing [email protected]. For more information, call 800-462-6782.
SOURCE: Costa Cruises press release.
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