WHY IT RATES: Marshall is tasked with driving tourism to New York City from key visitor markets. -Janeen Christoff, TravelPulse Senior Writer
NYC & Company announced John Marshall has joined the organization as director, tourism development, established markets, serving the USA and Canada. In his new role, he will drive leisure travel to New York City's five boroughs from these key visitor markets, reporting to Reginald Charlot, managing director, tourism development for established markets and working together with the organization's travel trade representatives in Toronto.
"As a lifelong New Yorker, it is an honor to join NYC & Company and represent the destination in this role. With countless new developments and beloved classics across all five boroughs, I look forward to sharing my hometown with visitors and engaging key members of the trade to further drive travel from the USA and Canada," said John Marshall.
"It is a pleasure to welcome John to the NYC & Company team, with his many years of experience working with both the domestic and Canadian markets. He is a seasoned tourism professional and we look forward to leaning on his expertise in elevating destination awareness in this important marketplace even further, in the months to come," said Charlot.
Marshall joins NYC & Company with more than a decade of industry experience at Top of the Rock Observation Deck, where he advanced from Customer Care Representative to Sales Manager, overseeing domestic, Canadian and student travel markets. He most recently worked as Director of Sales at NFL Experience Times Square, where he was responsible for developing and implementing domestic and international group and FIT tourism strategy.
A Bronx native, Marshall holds a Bachelor of Arts degree in History from College of Mount Saint Vincent and currently resides in the borough's Throggs Neck neighborhood.
Last year, New York City welcomed a record 62.8 million travelers, comprising 49.7 million domestic and 13.1 million international visitors-including 970,000 Canadian travelers.
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