Northstar Retail Travel Group announced the hiring of Mary Pat Sullivan as Senior Vice President, Marketing - Retail Travel Group, effective August 16.
Sullivan will report to Northstar Senior Vice President Anthony Carnevale and Travel Group Global Events Executive Vice President Alicia Evanko. The new senior vice president of marketing has worked for the Retail Travel Group Event Team since 2005.
In her new role, Sullivan will lead marketing strategies for Travel Weekly, TravelPulse, TravelAge West and AGENT@HOME, a change designed to unify the company's structure while maintaining brand integrity across the portfolio.
"I am truly so excited to be a part of the Northstar team representing these amazing brands of publications, digital tools and events," Sullivan told TravelPulse. "All of our efforts are dedicated to creating dialog and business between suppliers and travel advisors and that has never been more important to the future of our industry."
Members of the Retail Travel Group's marketing staff-including Catherine Shaw and Lisa Frobisher-will report to Sullivan. In addition to working closely with the Retail Group Event Team, she served as brand ambassador for Global Travel Marketplace, Cruise World and the Hawaii Leadership Forum.
Sullivan also has experience as the moderator, content developer and sales liaison for over 90 Travel Weekly and TravelAge West webinars, annually. She started her career as a beat writer and moved to the Travel Institute before joining Northstar in 2005.
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