Stephanie Deaton, Senior Director, Charter & Incentive Sales for the U.S. and LATAM markets. (Photo Credit: Scenic Group)
WHY IT RATES: The industry veteran brings more than 25 years of invaluable experience to her new role at a time when private charter demand is soaring.—Patrick Clarke, TravelPulse Senior Editor
Scenic Group, the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises, has announced the appointment of Stephanie Deaton as Senior Director, Charter & Incentive Sales for the U.S. and LATAM markets. This strategic hire comes amid accelerated growth across Scenic Group’s river, ocean, and expedition segments – driven by rising demand for incentive travel and private charter experiences.
With over 25 years of experience in the corporate and incentive travel industry, Deaton is a recognized leader in full-ship charters, corporate group programs, and strategic partnerships. She brings a comprehensive background across both contemporary and luxury cruise lines, with direct insight into the buyer perspective – positioning her to align Scenic Group’s offerings with the evolving needs of corporate and group travel planners.
“During this critical time of growth for Scenic Group, it is exciting to have someone with Stephanie’s well-rounded understanding of the industry,” said Ken Muskat, President, Scenic Group, USA and LATAM. “Her ability to anticipate clients’ needs and deliver exceptional, tailored experiences – combined with her strong relationships and strategic mindset – make her a trusted partner in the MICE channel and the broader luxury travel space.”
Deaton echoed the excitement and outlined her vision for the role:
“Scenic Group is at the forefront of innovation and luxury in the cruise industry,” said Stephanie Deaton. “I’m thrilled to join at such a pivotal time and help elevate the charter and incentive sales strategy to new heights. Our diverse fleet, global itineraries, and the ability to create fully customized experiences offer an unmatched value proposition for corporate and group travel partners.”
Deaton will lead the Charter & Incentive Sales division, which recently expanded with the addition of Aliette Penton as Director of New Business Development, Charter & Incentive Sales. Penton will report to Deaton, focusing on new client acquisition, while Deaton focuses on strengthening long-standing relationships with incentive houses and corporate buyers.
SOURCE: Scenic Group press release.
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