by Sarah Kuta
Last updated: 10:40 AM ET, Wed November 4, 2026
Scenic Group is launching a 10-episode television series on CNBC to showcase its luxury river and ocean cruises, with the first episode scheduled to air November 8.
The weekly series, which will run through January 24, 2027, will feature journeys across Europe, Antarctica, the Caribbean and the Mediterranean, highlighting experiences offered by Scenic Luxury Cruises & Tours and Emerald Cruises & Tours.
All 10 episodes will air nationally on Sundays at 11 a.m. Eastern (8 a.m. Pacific). Viewers who miss the broadcasts can watch the episodes on demand through the brands' respective YouTube channels beginning the following day.
The series will open with two episodes featuring Emerald Yacht Cruises in Greece on November 8 and 15. Subsequent episodes will highlight Emerald's Rhine River cruises, Scenic's Danube and Bordeaux river itineraries, an Antarctic voyage aboard a Scenic Discovery Yacht, European Christmas market cruises, Emerald's South of France river journeys and Caribbean yacht voyages. The final episode, airing January 24, will showcase Scenic's Mediterranean Discovery Yacht experience.
"With this long-format campaign, viewers will have an opportunity to experience what it is like to sail with us, see what sets our company apart and become better informed as to their choices with Scenic Group's expansive portfolio of products," says Robert Castro, vice president of marketing for the USA and LATAM at Scenic Group.
Scenic Group is the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. Scenic offers all-inclusive luxury river cruises and Discovery Yacht voyages, while Emerald focuses on contemporary river cruises and yacht experiences.
The campaign will introduce viewers to both brands during the year-end and wave season travel-planning periods.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
