by Brian Major
Last updated: 3:25 PM ET, Mon June 9, 2025
Stacey Liburd, Anguilla Tourist Board. (Photo Credit: Anguilla Tourist Board)
The Grenada Tourism Authority (GTA) named Stacey A. Liburd as its new Chief Executive Officer, effective June 15, 2025.
Liburd brings more than 15 years of experience in destination marketing, stakeholder engagement and tourism development to her new role, according to GTA officials.
Prior to her appointment, Liburd served as director of tourism for the Anguilla Tourist Board. In that position, Liburd led award-winning marketing campaigns, worked to expand international airlift to the destination and championed sustainable tourism growth.
Her career includes the execution of strategic market expansion, brand positioning, aviation partnerships and large-scale events encompassing platforms including Virtuoso Travel Week, ILTM Cannes and IMEX Americas.
Liburd also held senior sales and marketing roles in the private hospitality sector, where she successfully launched luxury property campaigns and established key partnerships with global travel consortia.
“Stacey Liburd brings a wealth of knowledge and a strategic mindset that is essential to the continued growth and evolution of Grenada’s tourism industry,” said Randall Dolland, chairman of the Grenada Tourism Authority.
“Her regional leadership experience and marketing expertise align perfectly with our goals of strengthening destination visibility, forging impactful partnerships, and enhancing the visitor experience.”
Liburd replaces Petra Roach, who announced in February that she would not renew her contract as the GTA’s CEO. Roach was in her fifth year at the organization’s helm.
“I am deeply honored to accept the role of chief executive officer of the Grenada Tourism Authority,” said Liburd. “I thank the Minister of Tourism and the Board for their confidence in me. I would also like to sincerely thank Ms. Petra Roach for her outstanding leadership and unwavering commitment to Grenada’s tourism sector. She has laid a strong and meaningful foundation, and I am deeply grateful for the legacy she leaves and the example she has set.”
Liburd added, “Grenada, Carriacou, and Petite Martinique are destinations of extraordinary beauty, culture, and potential. I look forward to working closely with our industry partners to further elevate our brand, strengthen our presence in key markets, and ensure that tourism continues to bring meaningful, sustainable benefits to our people.”
“We are excited to welcome Mrs. Liburd to Grenada,” said Adrian Thomas, Grenada’s Minister for Tourism, the Creative Economy and Culture. “Her accomplishments within the tourism sector speak for themselves, and we believe her leadership will guide our industry into its next phase of innovation, sustainability, and inclusive growth."
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