by Sarah Kuta
Last updated: 11:10 AM ET, Wed January 22, 2025
Avalon Waterways is celebrating the success of its newest advertising campaign, “This Is How You Europe.”
Launched in November, the Avalon Waterways advertising campaign has already delivered more than 11 million impressions to date. That means more leads and more sales for travel advisors, according to the company.
“We’re proud to invest in initiatives—like our new, bold ‘This Is How You Europe’ advertising campaign, featuring Graham McTavish—that bring measurable benefits to our travel advisor community,” says Camille Olivere, chief sales officer for the Globus family of brands. “By driving more leads to advisors, this campaign showcases our shared commitment to making travel dreams come true while strengthening the advisor-client relationship.”
The campaign is emblematic of the Globus family of brands’ “We’ve Got U” marketing platform. The company is committed to providing marketing support to help travel advisor’s succeed. The platform has helpful tools like the “Click to Connect” feature and the “Travel Advisor Locator,” both of which help create sales opportunities for trade partners.
The company also has a robust toolkit to help travel advisors thrive, including an upgraded Travel Advisor Portal, customizable co-branding options and a familiarization travel program. Avalon pays “commissions with a comma,” often as early as 90 days before departure, and has no non-commissionable fees.
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