Avalon Waterways Launches New Advertising Campaign With Graham McTavish

Avalon Waterways has launched a new advertising campaign called “This is how you Europe.”

The new campaign features actor and author Graham McTavish, who hosted an Avalon Waterways “Storyteller” cruise last month. The video ads are now being aired on digital media and streaming platforms.

“We’re excited to invite a new wave of cruisers on board our Suite Ships, designed for fewer guests and more of everything,” says Pam Hoffee, president of Avalon Waterways.

“Through our new advertising campaign, we’re spotlighting the Avalon difference when it comes to excursions," Hoffee continued. "No other river cruise line offers such a robust menu of choices including Discovery, Classic and Active excursions—most of which are included—so they can tailor their cruise to fit them, from start to finish.”

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