Google Flights' user experience just got better…again.
Since its most recent update in February, Google Flights has been turning heads, given its range of customization options for finding the best and cheapest flights from Point A to Point B.
Now, the flight search engine allows travelers to view airplane amenities for each specific flight, courtesy of a new agreement and integration with Routehappy, the product differentiation platform for air travel.
Via the Routehappy Scores & Happiness Factors API, travelers on Google Flights can now check for a variety of amenities on their flight, including Wi-Fi, seat type, in-flight power, entertainment options and more.
Google Flights has already been praised based on its user-friendly nature. You not only have an array of filters to choose from when researching your flight, but there are also other helpful features such as a world map to search by general destination (if you don't know the exact city you're going to), real-time price change tracking and an "I'm Feeling Lucky" option that spits out destinations for you based on overall value, popularity and your personal online search history. The latest add-on to Google Flights makes the user experience even more personalized.
"We know people are looking for more information about the flights they're taking before they buy, so integrating Routehappy Happiness Factors is a great addition to Google Flights," said Gianni Marostica, Director Business Development, Travel, Google. "Now even more people have access to comprehensive flight amenity data and useful flight search information."
Routehappy's Scores & Happiness Factors data is derived from two Routehappy systems: Flightpad and Flightmatch. Flightpad is a product comparison dataset for flights all over the world. Flightmatch creates numerous flight combinations by weighing happiness factors (duration of the flight, number of stops, amenities) and ratings.
Last year, Expedia began using Routehappy's Scores & Happiness API via an agreement.
Interestingly enough, this same tool could be used against Expedia as Google continues to add new features to its competitive and popular Google Flights price comparison engine.
One thing's for sure: Flights-and their corresponding airlines-are more transparent than ever before.
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