by Mia Taylor
Last updated: 9:30 AM ET, Wed March 7, 2018
Traveltek is seeking to improve user experience for its travel agency clients by rolling out new enhancements to its dynamic packaging solutions.
In a recent announcement, the travel technology company said it is shifting its focus from functionality to usability and will soon unveil a range of game-changing improvements to its booking platforms.
"Our dynamic packaging solutions are world leading, but it's time to take them to the next level and trade feedback to date has been loud and clear - agents want technology that's easy to use and understand to make bookings in fewer clicks. In essence, they want a B2C experience in their B2B environment," said Peter Whittle, the global sales director of Traveltek Group.
"Improving the user experience boosts engagement and drives more sales and over the course of 2018, we will be revealing some game-changing enhancements to our technology that will achieve this, making the booking and packaging process more intuitive than ever before," Whittle added.
The evolution of the company's technology also takes into account that it's being increasingly used by a younger demographic who are more tech-savvy, Whittle said.
Many of today's travel agents are millennials who are accustomed to performing all online tasks with just a few clicks. The changes coming from Traveltek are aimed at meeting the needs of this generation, including being fast, efficient and perceptive.
Enhanced packaging solutions are just the latest example of Traveltek's efforts to improve its products and user experience. The campaign kicked off in November with the launch of CruiseNX, a next-generation platform available for desktops and as a B2C website journey that was developed in partnership with clients.
CruiseNX includes such features as the ability to book multiple ship cabins in one search and fast filtering that helps agents find the ideal cruise based on their customer's preferences and profile. The platform also has enhanced "manage my booking" options, advanced destination search criteria and filters that allow for searching by price, cruise line benefits and more.
"When you combine the multiple enhancements CruiseNX delivers with our unrivaled content, dynamic packaging tool with flight and hotel options that create unique itineraries, plus multi-currency and multi-language capabilities to offer global coverage, we are taking a major leap forward in helping the industry drive more cruise sales via all distribution channels," said Whittle. "The next logical step is to look at how we can apply this next-gen model across all of our leisure booking platforms."
Traveltek was recently named the World's Leading Dynamic Packaging Solutions Provider for the fourth year running at the World Travel Awards.
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