Collette Ups the Ante In Helping Agents During Coronavirus Crisis

Image: Collette is seeing trends in bookings to such destinations as Iceland. (photo courtesy Collette) (Provided by Collette)
Image: Collette is seeing trends in bookings to such destinations as Iceland. (photo courtesy Collette) (Provided by Collette)
Claudette Covey
by Claudette Covey
Last updated: 9:55 AM ET, Fri April 17, 2020

Collette continues to raise the bar on ways in which to make the coronavirus-related cancellation and rebooking process as seamless as possible for agents and their clients.

"Now, more than ever, we want to provide flexibility for travelers who have been affected by any disruptions in their travel plans which comes in the form of three options when we cancel a departure," said Collette Executive Vice President Jeff Roy.

"We are giving clients options to receive a full cash-back refund, rebook price-protected for a departure later in 2020, or vouchers for travel through the end of 2021 valued at 105 percent of money [for] paid, land and air. We feel that these options eliminate friction between the travel professional and the guest."

Roy noted that the company's relationship with its agent partners has never been stronger.

"We know that the travel market will return soon and there will be an enormous demand for people to see the world. Travel advisors who have strong relationships with their customers will play a vital role in fueling the rebound," he said. "It's essential that we support our travel advisor partners in maintaining those relationships by having policies in place that put the travel advisor at the forefront of the customer experience."

He added throughout the coronavirus crisis, Collette has proactively canceled departures and offered full cash refunds guests - with no penalties.

"Ultimately, this protects the relationship between the guest and their travel agent," Roy said. "To show our appreciation toward travel professionals during this time, we are offering travel agents an additional $50 booking bonus for any of their clients that rebook once a tour has been canceled."

A significant number of travelers who were unable to travel on Collette tours because of the coronavirus have "taken a voucher to redeem for 2021, once they solidify their plans," Roy said.

Prior to the coronavirus outbreak, the company was "on track to have the biggest year in our 102-year history, with Europe leading the way," he said.

"While we're now experiencing a pause, the destination interest has not changed too dramatically, and we are seeing many guests rebooking to dates later in the year or moving their reservations to 2021, and remain optimistic that travel will rebound over the coming year ahead."

Additionally, Collette is seeing many reservations for the Oberammergau Passion Play that are moving to 2022, Roy said.

"In general, we continue to see very strong interest for travel to Europe, with an uptick in demand for destinations in the U.S. and Canada. Overall, the mix of destinations remains in line with our normal booking trends."

Looking ahead, Roy said Collette is "already starting to see trends in bookings for destinations like Iceland, Finland, Ireland, the U.S. National Parks and Canadian Rockies."

Roy believes the travel industry once again thrive once the coronavirus is suppressed.

"The travel and tourism industry is incredibly resilient," he said. "We have been through challenging times before, whether it was 9/11, SARS or the 2009 global financial meltdown, among so many other setbacks. The travel advisors and businesses that support tourism always find a way to innovate and come out stronger."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...