WHY IT RATES: Exodus Adventure Travels’ reopening of bookings for Jordan — which is garnering robust demand — serves as an apt example of the growing number of travelers who are prioritizing vacations that focus on exotic destinations that put the focus on immersive experiences. — Claudette Covey, Executive Retail Editor
Exodus Adventure Travels has restarted bookings for its collection of tours to Jordan from July 2026, following the recent relaxation of travel advice from the Foreign Office.
Its current popularity reflects the strong demand that was seen from customers prior to the restrictions being put in place. At the end of February, bookings to the destination were up 18% year-on-year.
Exodus offers a total of six tours to the region, including Signature Jordan: Stars and Desert Sands from its newest Signature collection, as well as A Week in Jordan, Petri and Wadi Rum by Bike, Petra and Wadi Rum Trek, Jordan: Culture & Nature in Depth and Kingdoms of Jordan – Premium Adventure.
The company has already seen a positive uplift in sales across the portfolio, since the announcement last week. With availability starting from July, demand is expected to peak for October and November departures.
Brendan Phelan, Sales Director, Exodus Adventure Travels, comments: “We’re really excited to be restarting our Jordan tours after a pause of around three months. It’s a destination that means a great deal to us – not just for its incredible landscapes, but for the local communities we work closely with on the ground. Encouragingly, we’ve already started to see new bookings come through in the past week, which is a positive sign of returning confidence, as well as customers who unfortunately had their trips cancelled coming back to rebook. With trips resuming from July and strong availability, including for flights, through the peak autumn season, we’re optimistic that momentum will build again, while playing our part in supporting the recovery of tourism in the destination.”
SOURCE: Exodus Adventure Travels press release.
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