WHY IT RATES: Trafalgar’s “Great American Godmother Search illustrates the importance the tour operator places on input from past guests and its commitment to its travel advisor partners. For example, if the winner names an advisor in their application, the agent and the guest will receive a complimentary invitation to the christening of Trafalgar Dreamer and its inaugural sailing in April 2027. — Claudette Covey, Executive Retail Editor
Trafalgar is launching a search for the Godmother of its newest river ship, Trafalgar Dreamer, ahead of her debut on the Seine in April 2027. Through The Great Godmother Search, the brand is inviting past guests to submit a meaningful story or memory from their travels with Trafalgar for the chance to become part of Trafalgar history and inviting their travel advisor to share in the moment.
The selected Godmother will christen Trafalgar Dreamer and sail on the ship’s inaugural voyage along with their travel advisor. If the winner names a travel advisor in their application, that advisor will also receive a complimentary place on the inaugural sailing.
Trafalgar encourages travel advisors to support the search for its Godmother by sharing the opportunity with their clients. Advisors are asked not to submit entries on behalf of their guests. The search builds on a tradition Trafalgar began with Trafalgar Verity and Trafalgar Reverie, when past guests Cassie Estrella-Roca and Kate McIntosh were selected as the ships’ respective Godmothers.
“Travel has a way of creating memories that stay with us long after a trip comes to an end, and those stories are at the heart of what makes the Trafalgar experience so special,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer, TTC Tour Brands. “The Great Godmother Search allows us an opportunity to celebrate the meaningful connections our guests have made through travel and invite one of those travelers to play a special role in welcoming Trafalgar Dreamer to the Seine. Our travel advisors are an important part of those journeys, and we wanted to recognize their role in orchestrating these memorable experiences. As we look ahead to her debut, we’re excited to celebrate the stories, experiences and relationships that have shaped Trafalgar for nearly 80 years.”
Eligible past Trafalgar guests can submit their stories through October 29, 2026. Advisors are encouraged to share the opportunity with their past guests and remind them to include their name when completing the entry.
Trafalgar Dreamer will begin sailing on the Seine in April 2027 with the new Best of the Seine with Paris & Normandy itinerary, bringing Trafalgar’s signature approach to guided travel to the river and offering guests a new way to experience Europe through expert guidance, authentic local experiences and meaningful connections with the destinations along the way.
Guests can submit their entries and find full eligibility requirements, judging criteria and official campaign terms and conditions by visiting TrafalgarGodmother.com .
SOURCE: Trafalgar
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