Uptick in Travel Drives Increased Demand for Security Protection Products

Image: Shopping for travel insurance on a tropical beach.  (Photo Credit: Adobe Stock/Song_about_summer)
Image: Shopping for travel insurance on a tropical beach. (Photo Credit: Adobe Stock/Song_about_summer)
Laurie Baratti
by Laurie Baratti
Last updated: 3:55 PM ET, Mon May 20, 2024

In 2024, an increase in travel has prompted a significant rise in the demand for security advisory and extraction protection services, according to the Global Rescue Spring 2024 Traveler Sentiment and Safety Survey. 

Global Rescue is a leading provider of medical, security, evacuation and travel risk management services around the world. For the study, the company polled 2,000 of its current and former members to discover their behaviors, attitudes and preferences when it comes to current and future travel plans.     

A notable 63 percent of seasoned travelers indicated they would purchase security extraction protection services if the U.S. State Department travel advisory for their intended destination was rated Level 1 (exercise normal precautions) or Level 2 (exercise increased caution).

Dan Richards, CEO of The Global Rescue Companies and member of the U.S. Travel and Tourism Advisory Board at the U.S. Department of Commerce, highlighted the impact of current global conflicts on travel security decisions. “Travelers are saying the war in Ukraine, the Hamas attacks on Israel, or other violent conflicts make it more likely they will add security extraction and advisory protection to their travel protection packages,” he said.  

The survey findings further revealed that nearly a third (31 percent) of respondents would seek additional security travel protection when traveling to areas prone to terrorism, civil unrest or regions neighboring war zones. Additionally, 27 percent would obtain such protection for any international travel, regardless of specific regional threats.

Correspondingly, Richards revealed that his company is seeing a significant increase in demand for these protection products. "We're experiencing double-digit growth in membership sales for both medical evacuation and security protection services. As travel booms, we’re seeing an understandable increase in traveler safety concern worldwide,” he said.  

Another notable finding from the survey is the shift in travel preferences regarding the customarily popular destination of Paris. Nearly 90 percent of respondents indicated they would avoid the French capital city in 2024 altogether. 

The attitude of these experienced travelers toward Paris seemed to stem from a mix of safety concerns about potential protests and civil unrest, the anticipated crowds from the upcoming Summer Olympic Games and a general preference for less traditional travel destinations.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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