ALG Vacations Launches Friends & Family Event Celebrating Travel Advisors

Image: Helping clients understand the ins and outs of their travel arrangements (Photo Credit: Lightfield Studios/Adobe Stock)
Image: Helping clients understand the ins and outs of their travel arrangements (Photo Credit: Lightfield Studios/Adobe Stock)
Noreen Kompanik
by Noreen Kompanik
Last updated: 2:30 PM ET, Thu September 4, 2025

ALG Vacations (ALGV) has announced a September campaign to support and celebrate its travel advisors.

Building on Travel Advisor Appreciation Month, the initiative is designed to recognize and empower travel advisors with the tools, rewards and resources they need to finish with a strong 2025 and build momentum for 2026.

As part of the event, ALGV is offering over 100 giveaways and elevated rewards, ranging from $10,000 in cash prizes and content creation kits to wellness-focused “Kindness Kits” and thoughtful surprise-and-delight moments. These recognition efforts reinforce ALGV’s year-round mission of celebrating advisors as true partners in success. 

In addition to giveaways, advisors can also earn Double Base Waves, rewarding 10 base points for every $40 booked on air-inclusive packages and four base points on land-only packages at select hotels valid on bookings made through October 2, 2025, for travel through December 15, 2026.

Double Elite Revenue available on bookings made through October 2, 2025, helps agencies accelerate to higher Elite tiers for 2026 based on 2025 travel while influencing their 2027 status.

The Friends & Family event also highlights programs, policies, and an expanded product lineup and includes flexible booking policies like low deposits, Travel Protection Plus, to exclusive perks, global product growth, and robust marketing support through ALGV360°.

Jacki Marks, Global Head of Trade Brands at ALG Vacations said in a statement, “Advisors are more than partners, they’re family to us,” said Jacki Marks, Global Head of Trade Brands at ALG Vacations. “This event is about giving them the recognition, tools, and support they deserve, not just during moments of celebration, but in the day-to-day of running and growing their business.”

The Friends & Family event running throughout September gives travel advisors multiple opportunities to be rewarded, recognized, and re-energized as they head into the final stretch of 2025. 


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