Last updated: 9:00 AM ET, Tue October 28, 2025
Bret Cook. (Photo Credit: Bret Cook)
Bio
Bret Cook is the Luxury Travel Manager with Love to Travel. Having grown up immersed in the world of travel, he brings a lifelong passion and deep destination knowledge to his work. Since transitioning to travel sales just over three years ago, he's almost doubled his book of business each year while expanding the agency’s luxury offerings and global partnerships.
With a background in sales and a fresh, forward-thinking approach, Cook focuses on building meaningful client relationships and positioning Love to Travel as a leader in custom-designed luxury travel.
Over the past year, he's had the opportunity to step into a leadership role within the travel community and was selected as a guide for the Future Leaders in Travel event, where he helped mentor and support fellow advisors during the event. He was also honored to be part of the ALG Vacations 40 Under 40 Kindness Conference, a gathering of top advisors focused on leadership development and giving back. Cook's insights have been featured in Compass Magazine and on TeaTime with Eric Bowman, where he's shared perspectives on trends in luxury and all-inclusive travel.
One of Cook's most outstanding qualities is an ability to connect with clients in a way that feels personal, thoughtful, and highly tailored. He also takes initiative to identify growth opportunities—whether that’s refining our sales process, introducing new hotel partners, or enhancing the client experience.
Cook represents the next generation of leadership in luxury travel—one that blends innovation with authenticity. He's committed to client relationships, supplier partnerships, and raising the standard for what a personalized, high-touch travel experience should look like.
Cook will turn 31 this November.
"It’s an incredible honor to be named to TravelPulse’s 2025 40 under 40," says Cook. "My passion for travel began early—my mom started Love to Travel over 30 years ago, and growing up in this industry taught me the power of connection, curiosity, and care."
"I’m so grateful for the amazing team I get to work alongside at Love to Travel, for the wonderful relationships we’ve built with our supplier partners, and most importantly, for our incredible clients who trust us to bring their travel dreams to life," added Cook. "This recognition is a reflection of all of them and the shared commitment we have to creating unforgettable experiences. I’m extremely blessed to be a part of this industry and can’t wait to see what the future holds."
Industry References
"It is my pleasure to recommend Bret Cook for inclusion in the Travel Pulse 40 Under 40 list," said Kim Cook, Owner, Love to Travel. "As Manager of our Luxury Travel division at Love to Travel, Bret has elevated the way we serve our clients by expanding our resort offerings, forging strong partnerships with luxury vendors, and creating more immersive and personalized travel experiences. He took on this role one year ago, and we have seen measurable increases in our luxury business and our client referrals."
"What truly sets Bret apart is not only his deep expertise in luxury travel, but his commitment to sharing that knowledge," she added. "He regularly trains and mentors our team of travel advisors, helping them expand their confidence and capabilities in selling high-end travel. His collaborative approach and genuine excitement for creating unforgettable journeys make him a respected leader within our agency and an admired colleague in the travel industry. Our clients are receiving a higher level of service and access to experiences they wouldn’t find on their own. His passion for luxury travel and dedication to advisor education has made a measurable impact on our business and our clients’ satisfaction."
"Bret is a true leader in our industry and on our team, and I can’t think of anyone more deserving of this recognition," Cook concluded.
"As a travel industry supplier, I have met thousands of travel advisors over the past few years, and Cook stands out as a true gentleman and professional of his generation in this industry," said Jamie Jackson, Director of Sales, WanerLuxe Destinations. "It is refreshing to see his passion to take his family business to the next level by opening his team and clients to new travel opportunities and destinations in the future."
"From my interactions with him at travel conferences, supplier-hosted meetings and FAM trips, he always shows up on time, is engaged and eager to build relationships with the hosts and other travel advisors, while bringing a sincere and positive energy to the group," added Jackson. "His enthusiasm to always be continuing his education and grow his business from what was once just Caribbean and destination weddings to Europe, river cruising, sports travel and beyond ensures that he will be building his client base for years to come."
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