Singapore Airlines Makes a Change After Customer Feedback

Singapore Airlines has created a certain level of expectation among its clientele.

So when the airline decided to come up with a different way of serving meals on long-haul flights, the feedback from its customers to management was almost instantaneous.

Singapore Airlines has scrapped a plan to serve meals in paper boxes on long-haul flights in what appeared to be a sustainable move.

The airline said the paper boxes retained heat and moisture better than the traditional plastic carriers it was serving for hot meals. Singapore first solicited customer feedback before making the move.

“Based on the feedback collected after these flights, a majority of our customers who tried the dishes in the new service ware enjoyed the taste and variety of the food served,” the airline noted in a lengthy statement. “Some of them have shared their feedback regarding the service ware, as have members of the public. We have taken that on board. We have also received the operational feedback on the trial and noted that we may need to improve the design of the box. Taking all of these into account, we have decided not to proceed with this new service ware for now.”

Singapore Airlines is one of the most well-known and consistently highest-rated airlines in the world. It is known for its impeccable service.

The airline said that paper boxes will remain on short-haul flights.

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