United Airlines has made a bold, strategic move.
The airline has decided to cut its daily nonstop service between Boston and London Heathrow.
There will be no service as of October 29 of this year. United launched the flight in 2022 and utilized a Boeing 767-300 with just 57 economy seats. The rest were in business class or premium economy.
But the competition and the lower airfares proved too much for United. The market is served by at least five other airlines including budget carrier Norse, which also flies to London, but uses a different airport at London Gatwick. Many people also used the United flight as a stopping point for other places in Europe, though United has not announced any further cuts to European cities from Boston. That includes a popular route to Dublin, Ireland.
But apparently, United was losing market share from Boston to London to both American and Delta. Both airlines also enjoy partnerships, respectively, with British Airways and Virgin Atlantic to London. Even with a daily nonstop flight, United could not compete with the array of options from competing airlines.
This was United's only transatlantic flight from an airport that wasn’t part of its hub system.
The airline has not announced whether it will replace the Boston to London route with another.
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