MSC Cruises Unveils Largest Shopping Area at Sea for MSC Euribia

Image: MSC Euribia's new shopping experience. (Photo Credit: MSC Cruises Media)
Image: MSC Euribia's new shopping experience. (Photo Credit: MSC Cruises Media)
Donald Wood
by Donald Wood
Last updated: 9:25 AM ET, Fri May 26, 2023

MSC Cruises announced its upcoming MSC Euribia ship would boast the newest and largest shopping area at sea when it debuts in June.

The new and updated features of MSC Euribia’s newest retail space will measure 1,278 square meters and boast a brand-new Luxury Plaza with an array of tech, gadgets and environmentally responsible products.

The Luxury Plaza will also offer passengers the chance to participate in workshops, seminars, discovery sessions, one-to-one consultations with a personal shopper, tastings and demonstrations.

Inside the Luxury Plaza, the renowned Luxury Watch & Jewelry multi-brand concept boutique and its sales ambassadors will showcase some of the most sought-after watchmaking brands, such as Baume & Mercier, Bvlgari, Hublot, IWC Schaffhausen, Montblanc, Panerai, Tag Heuer and Ulysse Nardin.

For the first time in the fleet, MSC will launch a Liquors & Cigars area, offering an exclusive range with limited availability. Guests can expect Davidoff cigars and a selection of Scottish Single Malt whiskies that will have them indulging in the finer things. 

“We’re particularly excited to share what we have instore aboard MSC Euribia with our future guests,” Head of Retail Adrian Pittaway said. “She’s really taken what we started on her sister ships and brought it to a whole new level, with open, fluid retail spaces, new meeting areas and dedicated, immersive spaces for luxury, it ensures that we offer something new for every type of guest.”

The ship will also boast a completely re-designed and evolved Shopping Gallery space that showcases new products and events through fully immersive experiences, using a newly created “digital zone.”

The MSC Logo Shop has also diversified its selection with a high focus on recycled or natural materials, reduced packaging and waste reduction, and increased eco-labeling certification.


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