USTOA Update: These Are the Hottest Destinations for 2026

Image: The historic district of Alfama in Lisbon, Portugal. (Photo Credit: Adobe Stock/SeanPavonePhoto)
Image: The historic district of Alfama in Lisbon, Portugal. (Photo Credit: Adobe Stock/SeanPavonePhoto)

This article originally appeared in the January issue of AGENTatHOME magazine. Subscribe here to receive your free copy each month.


Arecent survey of the United States Tour Operators Association’s (USTOA) active members revealed that Italy, France, Japan, Portugal and Greece are projected to be the most popular destinations for 2026. Most of these locales show up prominently in our polls year after year, speaking to a timelessness that travelers can feel.

Luckily, USTOA tour operators are always refreshing their itineraries for these popular spots, offering innovative experiences for in-demand destinations that will provide even your most well-traveled clients with a new perspective.

Italy

While Italy has claimed the top spot for years, there are travelers who have never been to the iconic European country. For clients who want to maximize their trip, the 10-day Heart of Italy Tour from Perillo Tours is a perfect option. The itinerary blends the historical landmarks of Rome with the arts and culture of Florence to give travelers a taste of everything the country has to offer, including chocolate and wine tastings.

View of St. Peter's Basilica in Rome, Italy

View of St. Peter's Basilica in Rome, Italy. (Photo Credit: Mapics/Adobe)

France

For a fresh view on France, travelers can cruise the Rhone and Saone rivers during Uniworld Boutique River Cruises’ Burgundy & Provence tour. Art lovers will enjoy strolling the storied streets of Arles — the same ones that inspired Post-Impressionist artist Vincent van Gogh — while active travelers can kayak to the Pont du Gard and bike through Lyon. The eight-day journey concludes with a relaxed day spent among the grapevines of Burgundy.

Japan

Elite Voyages introduces travelers to Japan’s enigmatic dual culture with its eight-day Japan Sojourn. First, travelers will experience Tokyo’s urban metropolis buzzing with futuristic energy before taking a bullet train to Kyoto. Known as the land of the geisha, this city is rooted in the country’s ancient culture with numerous Buddhist temples, Shinto shrines and imperial palaces.

Tokyo, Japan.

Tokyo, Japan. (Photo Credit: tawatchai1990 / Adobe Stock)

Portugal

Travelers will get two distinct views of Portugal during Homeric Tours’ Azores & Lisbon trip. The itinerary begins on Sao Miguel, the largest island in the Azores archipelago, with stops at the crater lake of Sete Cidades, a tea plantation, a volcanic sand beach and more. Clients will also visit the Jeronimos Monastery in Portugal’s capital city, as well as journey to Sintra’s dazzling Pena Palace and Cabo da Roca, the westernmost point of mainland Europe.

Greece

Epic stories come to life during Adventures by Disney’s Greece: Mythology of Athens, Peloponnese & Rhodes tour. Families will take a fascinating journey through ancient Greece, from the Acropolis in Athens to the medieval streets of Rhodes. There’s plenty of hands-on adventure, including a pottery painting lesson and kayaking through the submerged ruins of the Sunken City of Epidaurus.


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