ALGVPro Certification Boosts Travel Advisors' Success and Benefits

Image: Travel advisors have also used Facebook to their advantage. (Photo Credit: Courtesy AdobeStock)
Image: Travel advisors have also used Facebook to their advantage. (Photo Credit: Courtesy AdobeStock)
Laurie Baratti
by Laurie Baratti
Last updated: 2:15 PM ET, Wed May 22, 2024

ALG Vacations (ALGV) has reported exceptional results from its travel advisor specialist program, ALGVPro, just 18 months after its launch. Over 12,000 advisors have completed the ALGVPro certification, significantly enhancing their performance. Certified advisors typically book 10 percent more than their non-certified counterparts, and they also excel in selling Travel Protection Plus (TPP), Exclusive Nonstop Vacation Flights (ENVF) and luxury products, leading to higher commissions.

ALGVPro is a comprehensive, self-paced, on-demand online education program designed to help travel advisors master ALGV’s destinations, products, brands, services and more. The online modules cover a broad range of topics, from effectively and efficiently using the VAX VacationAccess platform to strategies for selling European destinations and choosing the best TPP options for individual clients.

The program offers two main paths for advisors. The Recommended Path, which most advisors begin with, starts with basic courses and advances to more complex ones, while the Accelerated Path allows experienced advisors to skip the introductory modules and jump straight into advanced learning. 

Sarah Bonsall, a travel advisor at Latitude 21 Travel, praised the program, stating, "The Recommended path is great even for experienced advisors. I have been working in VAX since the beginning and (even I have) learned new stuff!" The modules, ranging from three to 11 minutes each, are designed to be completed in small bites at one’s own pace. 

ALGVPro helps advisors understand the nuanced distinctions between ALGV’s six individual brands, enabling them to match clients with the most options most suited to their needs and desires. 

“ALG Vacations continues to have the best education opportunities to help our advisors be successful,” said Jacki Marks, Global Head of Trade Brands. “In our ever-changing industry, we prioritize learning and development so our advisors are always ahead of the curve and well-equipped to provide premium service for their clients.”  

Achieving ALGVPro certification comes with numerous exclusive benefits. Only certified advisors are eligible to win certain prizes and earn WAVEMAKER status, a recognition of the top 1,000 highest-producing advisors in ALGV’s WAVES loyalty program. Certification is also a requirement for advisors to participate in FAM trips and such exclusive events as Ascend, since their training enables them to benefit the most by being forearmed with specific knowledge. 

ALGVPro certification also enables advisors to: 

  • Earn up to five continuing education unit (CEU) credits from The Travel Institute 
  • Access special marketing materials to proclaim their new ALGVPro status  
  • Become eligible for quarterly giveaways of hotel stays and exclusive nonstop vacation flight (ENVF) seats 
  • Take advantage of a one-time reduced-rate air seat on any ENVF booked 30-60 days in advance of departure at the 30-to-0-day fare, as part of ALGV’s Discounted Agent Vacation program  

To obtain more information or enroll in the program, advisors can visit ALGVPro’s website.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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