Global Travel Marketplace (GTM) North America and GTM West – premier industry events for pre-qualified travel advisors – are now accepting applications for 2026.
GTM North America will be held at The Diplomat Beach Resort in Fort Lauderdale/Hollywood, Fla., July 9-11, 2026, and GTM West at La Quinta Resort & Club in Palm Springs, Calif., Aug. 4-6, 2026.
“GTM by Northstar events continue to attract the best in the business year over year,” said Alicia Evanko-Lewis, executive vice president, global events, Travel Group, Northstar Travel Group.
“The accepted advisors are established travel professionals who are looking to continue to grow, innovate, and build new relationships to help take their businesses to the next level,” she added.
GTM North America and GTM West include two days of prescheduled, one-on-one advisor-supplier meetings, enabling agents to schedule 50 six-minute meetings.
Travel advisors will also have the opportunity to engage in 30-minute, small-group supplier boardroom presentations.
Selected advisors are fully hosted, receiving roundtrip airfare, three-night hotel stays, meals and a generous number of networking opportunities.
“A limited number of top-performing advisors are invited to participate in each event annually, keeping the event intimate,” GTM event planners said. “Advisors must have a minimum of $1 million in annual sales or be the owner of a multimillion-dollar agency who actively books travel in order to qualify. All attendees must have the authority to make product and partner decisions and have a global book of business.”
Meanwhile, past GTM events have met with rave reviews from advisors.
“GTM is like an update to my travel advisor toolbox,” said Karen Shelton of My Path Unwinding Travel. “It helps me take a fresh look at suppliers that fell to the back of the drawer, add an extra shine to those I work with routinely, and add new options to offer to my clients and increase my efficiency,” she added.
“The standard of suppliers and travel advisors at GTM creates an immediate level of mutual trust and respect which elevates the productivity of the 1:1 meetings,” she added. “I leave feeling energized, motivated and equipped to take my business to the next level.”
Supplier opportunities are selling out. All Boardrooms are sold out, but a limited number of appointment slots are available for each event. For supplier inquiries, contact Emmy Smotrys at [email protected].
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