Applications Open for GTM North America, GTM West 2026

Image: Travel advisors and suppliers meeting at GTM North America 2025 (Source: Eric Bowman)
Image: Travel advisors and suppliers meeting at GTM North America 2025 (Source: Eric Bowman)
Claudette Covey
by Claudette Covey
Last updated: 2:10 PM ET, Wed February 11, 2026

Global Travel Marketplace (GTM) North America and GTM West – premier industry events for pre-qualified travel advisors – are now accepting applications for 2026.

GTM North America will be held at The Diplomat Beach Resort in Fort Lauderdale/Hollywood, Fla., July 9-11, 2026, and GTM West at La Quinta Resort & Club in Palm Springs, Calif., Aug. 4-6, 2026.

“GTM by Northstar events continue to attract the best in the business year over year,” said Alicia Evanko-Lewis, executive vice president, global events, Travel Group, Northstar Travel Group.

“The accepted advisors are established travel professionals who are looking to continue to grow, innovate, and build new relationships to help take their businesses to the next level,” she added.

GTM North America and GTM West include two days of prescheduled, one-on-one advisor-supplier meetings, enabling agents to schedule 50 six-minute meetings.

Travel advisors will also have the opportunity to engage in 30-minute, small-group supplier boardroom presentations.

Selected advisors are fully hosted, receiving roundtrip airfare, three-night hotel stays, meals and a generous number of networking opportunities.

“A limited number of top-performing advisors are invited to participate in each event annually, keeping the event intimate,” GTM event planners said. “Advisors must have a minimum of $1 million in annual sales or be the owner of a multimillion-dollar agency who actively books travel in order to qualify. All attendees must have the authority to make product and partner decisions and have a global book of business.”

Meanwhile, past GTM events have met with rave reviews from advisors.

“GTM is like an update to my travel advisor toolbox,” said Karen Shelton of  My Path Unwinding Travel. “It helps me take a fresh look at suppliers that fell to the back of the drawer, add an extra shine to those I work with routinely, and add new options to offer to my clients and increase my efficiency,” she added.

“The standard of suppliers and travel advisors at GTM creates an immediate level of mutual trust and respect which elevates the productivity of the 1:1 meetings,” she added. “I leave feeling energized, motivated and equipped to take my business to the next level.”

Supplier opportunities are selling out. All Boardrooms are sold out, but a limited number of appointment slots are available for each event. For supplier inquiries, contact Emmy Smotrys at [email protected].


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover Puerto Vallarta: Mexico's Pacific ParadiseMonday, October 19, 2026
2:00pm Eastern
Discover why Puerto Vallarta is one of Mexico’s most captivating beach destinations. Nestled between...
Upcoming Webinar
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel AdvisorsTuesday, October 20, 2026
2:00pm Eastern
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel Advisors webinar...
Upcoming Webinar
MSC Cruises Exclusive Preview: New MSC World Atlantic Reveal & MoreWednesday, October 21, 2026
2:00pm Eastern
As we approach the one-year countdown to the highly anticipated arrival of MSC World Atlantic, join...
Upcoming Webinar
Discover Puerto Vallarta: Mexico's Pacific ParadiseMonday, October 19, 2026
2:00pm Eastern
Discover why Puerto Vallarta is one of Mexico’s most captivating beach destinations. Nestled between...
Upcoming Webinar
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel AdvisorsTuesday, October 20, 2026
2:00pm Eastern
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel Advisors webinar...
Upcoming Webinar
MSC Cruises Exclusive Preview: New MSC World Atlantic Reveal & MoreWednesday, October 21, 2026
2:00pm Eastern
As we approach the one-year countdown to the highly anticipated arrival of MSC World Atlantic, join...