Advisors can publish co-branded supplier content to Instagram Stories. (Source: Approach Guides)
WHY IT RATES: With Approach Guides’ new Instagram sharing feature, travel advisors can post co-branded supplier content directly to their Instagram Stories, seamlessly driving their followers to personalized landing pages where they can explore trips and instantly connect with their agents. — Claudette Covey, Executive Retail Editor
Approach Guides has launched Instagram sharing, enabling travel advisors to instantly publish co-branded supplier content to Instagram Stories and drive followers directly to personalized landing pages where they can explore, inquire and connect with the advisor.
Already powering advisor marketing for many of the travel industry’s leading brands, Approach Guides’ partner-led demand generation platform is bringing its feature set to one of advisors’ most requested marketing channels. Rather than creating content from scratch, advisors can now share professionally designed supplier content to Instagram in seconds, turning social engagement into private leads and measurable sales opportunities.
“Our supplier partners have already invested in creating beautiful marketing content,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “Now advisors can instantly share that content to Instagram and guide interested travelers back to personalized landing pages that keep the advisor at the center of every conversation, while generating private leads that help grow their business.”
Instagram Marketing, Reimagined for Travel Advisors
With the new capability, advisors can:
• Instantly share supplier content experiences directly to Instagram Stories
• Drive followers to personalized, co-branded landing pages and co-branded supplier websites
• Generate private leads directly from Instagram
• Stay consistently visible without creating content from scratch
• Extend the value of supplier-created marketing across one of today’s most engaging social channels
“Instagram has always been one of the best places to inspire travelers, but it’s also one of the hardest channels for busy advisors to keep up with,” said Scott Largay, Director of Business Strategy at Largay Travel. “Approach Guides changes that completely. Advisors can now share beautiful supplier content in seconds and know every interested client comes back to them. That’s a huge step forward for advisor marketing.”
The launch also includes a curated collection of Instagram-ready content from dozens of leading travel brands, giving advisors immediate access to destination inspiration, itineraries and travel experiences designed to capture attention and spark client conversations.
Get Started in Minutes
To help advisors get started, Approach Guides co-founder Jennifer Raezer walks through best practices for using Instagram to generate more client inquiries and build a simple, repeatable marketing workflow.
SOURCE: Approach Guides press release
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