by Donald Wood
Last updated: 11:40 AM ET, Mon May 4, 2026
WHY IT RATES: Travel
advisors need to learn about the latest tools Windstar Cruises is introducing
to improve sales.—Donald Wood, Managing Editor.
With two new Star Class yachts joining its fleet — Star
Seeker in December 2025 and Star Explorer arriving in late 2026 — Windstar
Cruises is giving travel advisors the tools to capitalize on expanded
inventory. The cruise line, through its parent company Xanterra Travel
Collection, has partnered with Approach Guides to offer travel advisors instant
access to co-branded marketing pages. These pages are customized with the
advisor’s name and contact information, providing a personalized version of
windstarcruises.com. This enables advisors to present new Windstar ships to
clients efficiently, without the need for marketing setup, logins, or technical
expertise.
Travel advisors have increasingly found success using
digital media tools, including social media and CRM platforms, to generate new
leads and spark conversations with clients. This collaboration creates a
seamless next step, allowing advisors to confidently direct those leads to
Windstar’s new website, where each page can be branded with the advisor's own
contact details, without the burden of managing or updating content themselves.
Windstar handles the updates, ensuring advisors always present current and
accurate information.
Each travel advisor’s co-branded Windstar website is live
and continuously updated, with daily refreshes to pricing, offers, and the
latest ships, products, and features, allowing advisors to share real-time
information with clients while eliminating the time normally spent maintaining
content.
“We’re adding two ships to our fleet in quick succession,
and that means our advisors have meaningful new vacation options to sell to
their clients,” said Janet Bava, chief commercial officer, Windstar Cruises.
“Approach Guides allows advisors to save time on marketing so they can focus on
what they do best: building trusted relationships with their customers.”
What Travel Advisors Can Do With Approach Guides
With one click, and no login required, travel advisors can:
- Co-brand and share
professionally designed marketing pages spotlighting Windstar destinations,
ships, itineraries, and offers, including the two newest Star Class ships.
These pages can be customized with the advisors’ own name and contact
information.
- Communicate
Windstar’s small-ship advantage — closer-to-shore access, immersive ports, a
more personal onboard experience — using on-brand, conversion-focused
messaging.
- Direct clients
from social media, email, or CRM campaigns to personalized, co-branded
windstarcruises.com with real-time pricing and availability with leads captured
directly back to the advisor.
“Windstar is in a rare position; they’re growing their fleet
while maintaining the intimate, small-ship experience that makes advisors
passionate about selling them,” said Jennifer Raezer, co-founder and CMO,
Approach Guides. “We built the platform to convert that enthusiasm into booked
business. Pairing co-branded content with a personalized website gives advisors
everything they need to present Windstar confidently, from first inspiration
through to booking.”
Windstar’s newest Star Class yacht, Star Seeker, joined the
fleet in December 2025, with sister ship Star Explorer set to debut in December
2026. Together, the yachts expand Windstar’s small-ship capacity and bring more
opportunities for advisors to match clients with the right itinerary, whether
that means sailing closer to shore in the Mediterranean, exploring island-rich
Caribbean routes, or discovering bucket-list regions such as Japan and the
South Pacific.
To help drive near-term bookings, Windstar is also
spotlighting a limited-time offer for a complimentary All-In package (wi-Fi,
gratuities, and select beer, cocktails and wine) across select sailings, giving
advisors timely value to share alongside the line’s expanded fleet. The offer is available on voyages sailing
through June 30, 2027. With itineraries spanning more than 330 ports
worldwide—including Europe, the Caribbean, Costa Rica and the Panama Canal,
Alaska, Canada and New England, Japan, the South Pacific, and Asia—Windstar
continues to deliver destination-rich small-ship voyages, with year-round
operations in the Mediterranean and Tahiti.
Get started
Travel advisors can launch co-branded Windstar marketing
instantly — no login required: inspires.to/windstar. Advisors can book online
at windstarcruises.com, contact Windstar Cruises by phone at 866-258-7245, or
request a call from a Windstar vacation planner.
SOURCE: Windstar Cruises
press release.
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