The Ritz-Carlton Yacht Collection is partnering with Approach Guides to provide travel advisors with co-branded marketing content and a co-branded version of ritzcarltonyachtcollection.com to reinforce its commitment to the agent community, enabling more effective, high-touch selling.
“As interest in ultra-luxury at sea continues to grow, travel advisors are even more essential in helping our guests discover, differentiate, and experience The Ritz-Carlton Yacht Collection,” said Jeremy McClellan, vice president, trade sales & support at The Ritz-Carlton Yacht Collection. “This collaboration with Approach Guides gives advisors the tools to tell our story with accuracy and impact, inspire clients, and convert interest into bookings.”
Through the partnership, advisors are immediately able to “share visually rich marketing pages highlighting The Ritz-Carlton Yacht Collection’s global itineraries, extended port stays, and destination-focused experiences,” the ultra-luxury cruise line said.
Advisors are also to provide clients with information on what distinguishes The Ritz-Carlton Yacht Collection from the competition and offer them a personalized version of ritzcarltonyachtcollection.com.
“The Ritz-Carlton Yacht Collection is at the top of every luxury traveler’s bucket list,” said Jennifer Raezer, co-founder and chief marketing officer of Approach Guides. “Now advisors have marketing content that rivals the brand.”
“Every content experience is designed by the marketing team at The Ritz-Carlton Yacht Collection to be beautiful, revealing what makes the experience like no other, and engineered by their technology team to drive deeper engagement and measurable results,” she added.
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