by Lacey Pfalz
Last updated: 11:10 AM ET, Thu February 19, 2026
The American Society of Travel Advisors (ASTA) is offering advisors an opportunity to self-nominate themselves for The ASTA Travel Advisor of the Year Award, with nominations open now through March 31.
The ASTA Travel Advisor of the Year Award, sponsored by Berkshire Hathaway Travel Protection, is given to an ASTA advisor who provided exceptional service in a new, creative way in the past year.
“ASTA's Travel Advisor of the Year Award is a special way of showing appreciation to an advisor who has gone above and beyond by providing out-of-this-world service to their clients,” ASTA’s website explains. “In recognition of the many untold and often overlooked narratives that weave through clients’ social circles and end in word-of-mouth recommendations and thank you notes, we proudly present the Travel Advisor of the Year Award.”
If you think you’ve done just that as an advisor, ASTA would love for you to nominate yourself!
The winner and two runners-up will be announced at the 2026 ASTA Travel Advisor Conference in San Diego, held on May 27-29.
The applications must include the advisor’s name, agency and contact information, along with a description of why you believe you deserve the award, with a maximum word count of 1,000 words.
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