by Donald Wood
Last updated: 1:05 PM ET, Mon August 7, 2023
Airlines Reporting Corp. (ARC) announced the completion of
Finnair’s New Distribution Capability (NDC) integration with ARC Direct Connect.
The partnership enables the airline to expand its direct
distribution strategy to the United States and its territories. With ARC Direct
Connect, Finnair can offer flexible payment options for NDC transactions,
including cash and card payments, along with a consistent settlement experience
for travel agencies.
“Partnering with ARC is an important milestone on our NDC
journey,” Finnair vice president Jenni Suomela said. “Adoption of NDC through
ARC Direct Connect will benefit our joint travel agency network and ultimately
enhance customer experience by allowing more choice for travelers.”
By implementing NDC with ARC, Finnair and other carriers have
greater flexibility in managing partnerships with the travel agency community, with
ARC supporting the full spectrum of airline distribution models in the travel
agency channel.
“ARC’s Direct Connect solution gives the ARC travel agency
community access to Finnair’s expanded NDC offerings while providing flexible
payments and business rules that uniquely fit Finnair,” ARC senior manager Paige
Blunt said.
“We appreciate Finnair’s partnership and their dedication to
the project, which will benefit their organization, stakeholders and customers,”
Blunt continued.
NDC also enables airlines to deliver more customized content
and products to travel advisors and their customers, creating user experiences
and generating offers aligned with information on each carrier’s website.
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